[Today’s New Product] "Four Unique Flavors at Each Convenience Store"... Nongshim Launches Four New Potato Chip Flavors

"Convenience Store Stamp Rally" Event Also Underway

Nongshim will simultaneously launch four new potato chip products on August 10 in collaboration with four convenience store chains.

The new products include: CU's "Gourmet Potato Salty Butter Flavor," GS25's "Potato Chips Spicy Carbonara Flavor," Seven-Eleven's "Potato Chips Butter Garlic Shrimp Flavor," and Emart24's "Potato Chips Cream Cheese Sausage Flavor," for a total of four varieties.

Nongshim will simultaneously launch four new types of potato chips on the 10th in collaboration with four convenience store chains. Photo by Nongshim

The "Gourmet Potato Salty Butter Flavor" uses Isigny butter, while the "Potato Chips Spicy Carbonara Flavor" combines the richness of carbonara with an added spicy kick. The "Potato Chips Butter Garlic Shrimp Flavor" brings together the flavors of garlic, butter, and shrimp, and the "Potato Chips Cream Cheese Sausage Flavor" blends cream cheese and sausage.

Nongshim will conduct a social networking service (SNS) marketing campaign that encourages consumers to visit each convenience store and taste all four new products themselves. As part of this, the "Convenience Store Stamp Rally" event will invite customers to try all four flavors and share proof, while the "My One Pick Potato Chip" event lets participants select their personal favorite. Through these events, Nongshim aims to help consumers compare the taste of each product and share their own preferences.

Nongshim plans to use these four new potato chip products to expand its influence in convenience store channels. The company is also reviewing the possibility of distributing all four of the new flavors through other sales channels as well.

A Nongshim representative said, "By simultaneously launching four new products with the four major convenience store chains, we've made it fun for consumers to choose and compare different potato chip flavors that match their personal tastes. We plan to showcase the appeal of potato chips as an easy gourmet snack for everyday life and further strengthen our brand's competitiveness in the potato chip market."

This content was produced with the assistance of AI translation services.