10-Second Preheat, Fully Charged in 90 Minutes... BAT Rothmans Launches 'glo Hyper Pro Plus'

New glo Heated Tobacco Device Unveiled
Features QuickStart Technology
Official Launch on August 18
Available Online and at Convenience Stores

BAT Rothmans announced on August 10 that its heated tobacco brand, glo, will officially launch its new product, “glo Hyper Pro Plus (glo Hyper pro+),” on August 18.

Text: 'Hyper Pro Plus'. Provided by BAT Rossmann

This is the first new product release in approximately two years since the launch of “glo Hyper Pro” in 2024. The main feature of glo Hyper Pro Plus is the application of QuickStart technology, which reduces the preheating time to 10 seconds. This is twice as fast as the previous glo Hyper Pro standard heating mode. According to the company, as of June, this is the fastest preheating among heated tobacco devices (excluding hybrid types) currently sold in Korea.

The intuitive EasyView screen, which provides users with a seamless experience, remains unchanged. It allows users to view key information such as heating status, usage mode, and battery level at a glance. The newly added Easy Care feature notifies users through the screen when device maintenance is needed, making management easier.

The essential user experiences of the previous Hyper Pro model also continue. Its HeatBoost technology supports two heating methods—standard mode and boost mode—allowing users to select their preferred mode. Boost mode provides a stronger flavor for three minutes, while standard mode offers a smoother flavor for five minutes. Users can enjoy unlimited puffs during a session. In addition, the device supports fast charging, achieving 80% charge in 60 minutes and a full charge in 90 minutes.

glo Hyper Pro Plus is available in four colors: Stellar Silver, Graphite, Blue, and Moss Green. The suggested retail price is 49,000 won. It can be purchased through the official online store myglo, as well as major online channels such as Naver, Coupang, and Kakao, and at convenience stores.

From 10 a.m. until midnight on August 17, a pre-order event will be held at myglo and the official glo Naver Smart Store. Pre-order customers will receive a discount of 20,000 won, along with various benefits such as free gifts, prize draws, and review events.

A BAT Rothmans representative stated, “Hyper Pro Plus is a product focused on making the daily user experience of adult smokers easier and faster. With faster preheating and improved convenience features, we aim to deliver a differentiated glo experience that more broadly meets the diverse needs of smokers.”

This content was produced with the assistance of AI translation services.