Korean Philip Morris Launches Liquid-Type E-Cigarette 'VEEV' in Korea

Expanding Non-Combustible Alternatives for Adult Smokers in Korea

Launch Alongside Dedicated VEEBI Liquid Pods

Features Verified Liquid Ingredients and a Closed Pod System

Pre-sale Begins August 18 at IQOS Flagship Stores

Nationwide Expansion Scheduled from August 26

Korean Philip Morris announced on August 10 that it will introduce its liquid-type electronic cigarette device brand 'VEEV' to the Korean market on August 18.

The VEEV system has been developed based on verified liquid ingredients, a closed pod system, and the innovative technology of Philip Morris. The domestic launch lineup includes the next-generation premium liquid device 'VEEV inPRIME' in five different colors, and five types of dedicated liquid pods called 'VEEBI inPRIME'.

'Veev,' a liquid-type electronic cigarette device by Philip Morris Korea. Provided by Philip Morris Korea

VEEV inPRIME features a replaceable pod and rechargeable device structure, rather than being a disposable product. The company explained that it took into consideration both the social and environmental impacts associated with disposable products. Furthermore, it adopted a closed pod system that prevents users from arbitrarily injecting or modifying the liquid.

Philip Morris' latest technology, the ‘AdvanceVape Induction System’, has also been applied. This induction method minimizes contact between the liquid and the heating element, which enables uniform heating of the liquid. Additional features include a ‘Low Liquid Detection System’ that senses when liquid is running low, and a ‘Responsive Draw’ function that provides vibration feedback for inhalation response and various device statuses.

VEEBI inPRIME uses high-quality natural nicotine and food-grade flavorings. Each pod allows for approximately 1,400 puffs, and once the device is purchased, users can continue using it by simply replacing the VEEBI inPRIME pods.

The new product will be available for pre-sale at IQOS flagship stores nationwide and will expand to major retail channels across the country starting August 26.

The recommended retail price of the VEEV inPRIME is 29,000 won. During the launch promotion period, it can be purchased for 10,000 won at IQOS flagship stores and 15,000 won at convenience stores.

The VEEBI inPRIME pods are available in five varieties—Garden Wave, Red Wave, Blue Fresh, Sun Wave, and Purple Wave. The price for each 2ml pod is set at 8,000 won.

A representative from Korean Philip Morris stated, "The launch of VEEV is part of our effort to provide a differentiated experience and to elevate the standards of liquid-type electronic cigarette devices based on trust and responsibility. This marks an important milestone in expanding Philip Morris’ global multi-category strategy into the domestic market, and we aim to move closer to realizing our vision of a smoke-free future by offering more diverse non-combustible product options to adult smokers."

This content was produced with the assistance of AI translation services.