Samsung C&T Fashion's JUUN.J Opens Beijing Store, Enters Chinese Luxury Market

Strategic Partnership Agreement with Mistto Holdings

Actor Ahn Hyoseop Appointed as JUUN.J Global Ambassador

Samsung C&T Fashion Group is joining hands with Mistto Holdings to make a full-scale entry into the Chinese luxury market.

On August 10, Samsung C&T Fashion Group announced that its global designer brand JUUN.J has signed a strategic partnership agreement with Mistto Holdings for distribution business in the Greater China region, and has opened a new store at Taikoo Li in Sanlitun, Beijing, China.

Taikoo Li in Sanlitun is a large open-air shopping mall located in the Sanlitun district, which is home to numerous embassies. It is considered the most modern and vibrant commercial area in Beijing, attracting significant popularity among the local youth. JUUN.J has opened its store in a prime location, where both global and local designer brands are gathered.

Samsung C&T Fashion Division's global designer brand Juun.J has officially entered the Chinese luxury market. Juun.J opened a new store on the 7th at Taikoo Li Sanlitun in Beijing, China. Samsung C&T Fashion Division

The grand opening event for the JUUN.J Beijing store was held on August 7, attended by representatives from Samsung C&T Fashion Group, Mistto Group, local distributors and fashion industry professionals, as well as influencers. Celebrities attending the event included actor Ahn Hyo-seop and Chinese rising star Huang Yi. As JUUN.J is beginning its full-scale business operation in Greater China, the brand has selected actor Ahn Hyo-seop as its ambassador.

In order to appeal to Chinese consumers, JUUN.J has launched several China-exclusive products and introduced a concept for the store’s exterior and interior design that has never been presented before. The Beijing store, in particular, features digital signage showcasing images and videos created by a local, up-and-coming calligraphic artist who combined JUUN.J brand names in Korean, English, and Chinese, adding a unique sensibility to the space.

In early July, JUUN.J launched on Tmall, China’s largest online platform, and opened a store in Chengdu, a representative high-end shopping area in Sichuan Province. Following the opening of the Beijing store, JUUN.J plans to open one additional store by the end of the year and will continue to sequentially open stores in prime locations in major Chinese cities.

A Samsung C&T Fashion Group representative stated, “Last year, 8 Seconds entered the Philippines and showed stable growth. This year, JUUN.J seeks to achieve new milestones in the Chinese luxury market. Samsung C&T Fashion Group will continue to expand its global business to elevate the status of K-fashion.”

This content was produced with the assistance of AI translation services.