LG Electronics to Hold Special Exhibition of Next-Generation Wireless Wallpaper TV at London's Luxury Department Store 'Harrods'

'LG Signature OLED W'
Ultra-Slim 0.9cm All-in-One Design
Strengthening Position in the Global Premium TV Market

LG Electronics is launching a premium marketing campaign by showcasing its next-generation wireless wallpaper TV, the 'LG Signature OLED W (Model W6),' at Harrods, the representative luxury department store in London, UK.

A view of the 'LG Signature OLED W (model W6)' displayed in the showcase on the first floor of Harrods, a representative luxury department store in London, UK. LG Electronics

On August 10, LG Electronics announced that it will hold a special exhibition of the LG Signature OLED W in the Brompton Road showcase on the first floor exterior of Harrods department store until the 26th. Brompton Road is a premier shopping street in London with a monthly footfall of over 1.1 million people.

LG Electronics designed the exhibition so that visitors can experience the overwhelming picture quality and design of the OLED TV even before entering the store. After viewing the LG Signature OLED W at the shop window, visitors can naturally explore the product inside the store as well. The exhibition area is structured to harmonize with Harrods’ summer season theme, 'Golden Hour,' featuring dazzling amber lighting.

This exhibition is planned to reinforce LG Electronics' unmatched image quality and design competitiveness—which has kept the company at the top of the global OLED TV market for 13 consecutive years since the world's first launch in 2013—in the minds of local European customers.

The LG Signature OLED W has achieved an ultra-slim all-in-one design at just 0.9 centimeters thick, slimming down all components including the panel, power board, and speakers to the width of a pencil.

The model also features a world-first 'True Wireless Lossless Vision' certification from the international testing institute TUV Rheinland, which verifies its wireless transmission technology. This technology enables real-time transmission of 4K and 165Hz high-definition video with no loss in quality or delay. The 'Zero Connect Box', which connects external devices such as set-top boxes, is 35% smaller than previous wireless TV models, enhancing installation convenience.

Furthermore, the latest 'Alpha 11 4K Gen3' OLED picture and sound AI processor is incorporated, delivering 5.6 times faster neural processing unit (NPU) performance for crisp image quality even during rapid scene transitions. Graphics processing power has also been improved by 70%, ensuring more natural and immersive visuals.

Additionally, the industry's first ultra-low reflection display technology, certified with Intertek's 'Reflection Free Premium,' has been adopted. This feature halves light reflection compared to previous models, vividly displaying perfect blacks and perfect colors even in brightly lit shop window environments.

This content was produced with the assistance of AI translation services.