KOTRA's "Segye Issue Toktok" Surpasses 10,000 Subscribers in 17 Months

Delivering Key Issues Directly from Overseas Sites
132 KOTRA Trade Centers and Four Major Economic Regions
Linked with the "Overseas Economic Information Dream" Portal

The Korea Trade-Investment Promotion Agency (KOTRA) announced on August 9 that the number of subscribers to "Segye Issue Toktok," its overseas business information channel based on KakaoTalk, surpassed 10,000 as of early August. This milestone comes 17 months after the channel was launched in March last year.

Segye Issue Toktok is a service that delivers overseas business and trade information via KakaoTalk, utilizing data collected from 132 KOTRA overseas trade centers and key economic and trade partnership hubs—including the United States, China, Japan, and the European Union (EU). The channel provides prompt analytic reports in response to major events, such as developments in U.S. tariffs, EU environmental regulations, China’s export controls, and changes in export and logistics conditions.

The service also offers a weekly global issue newsletter, regular country-specific newsletters, in-depth and short-form videos, and global supply chain insights. Its subscriber base has been expanding beyond large and small-medium enterprises to include government agencies, institutions, and professionals in customs, legal, and tax services sectors.

KOTRA (Korea Trade-Investment Promotion Agency) building. KOTRA.

KOTRA also runs "Overseas Economic Information Dream," a platform that integrates export, investment, and economic information for overseas markets. As of August 4 this year, the platform—which connects overseas expansion and export information from 90 domestic government bodies and agencies—has exceeded a cumulative total of 11 million visitors for 2026, with more than 53,000 users per day on average.

KOTRA plans to link the two services so that users who check key information on "Segye Issue Toktok" can also access additional analysis and relevant export support projects via "Overseas Economic Information Dream."

Kang Kyung-sung, President of KOTRA, stated, "In an era where trade order instability has become a fact of life, fast and accurate overseas business and trade information is as vital to companies as rice is to a meal. Providing such information conveniently is KOTRA’s most basic role. We will do our utmost to serve as a guide in the global market so that our export and investment companies can access timely and practical business intelligence from on-the-ground overseas sources as quickly and easily as possible."

This content was produced with the assistance of AI translation services.