Lee Hyunjae Launches "K-Culture, National Garden" Initiatives... Hanam City Accelerates Global Stay-Type Cultural City Development

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Envisioning a Blueprint for a Global Cultural Tourism City

Dual Approach with Hanam K-Star World and Han River National Garden

"K-Culture Cultural City Vision Forum" to Be Held in September

Mayor Lee Hyunjae: "Integration of K-Culture and the National Garden"

Hanam City in Gyeonggi Province (Mayor Lee Hyunjae) is accelerating the development of a global stay-type cultural tourism city that combines culture and ecology, centering on two core projects from the 9th popularly elected administration: the "K-Culture Complex (K-Star World)" and the "K-Han River National Garden."

Lee Hyun Jae, mayor of Hanam City, is holding the 2nd meeting of the 'K-Culture Cultural City Task Force' in the city hall situation room on the 7th. Provided by Hanam City

On the 7th, Hanam City held the 2nd meeting of the "K-Culture Cultural City Task Force" at the city hall situation room, where they discussed detailed implementation strategies encompassing the promotion of K-culture content, attracting domestic and foreign corporate investment, linking with the national garden, and utilizing Misari's tourism resources.

Over 20 people attended the meeting, including Lee Hyunjae, Mayor of Hanam, co-heads of the task force Jang Hakbong, CEO of the Children’s Culture Foundation, and Kim Jeongbae, former Vice Minister of Culture, Sports and Tourism, as well as subcommittee members, Choi Cheolgyu, CEO of Hanam Urban Development Corporation, Lee Kyowook, CEO of Hanam Cultural Foundation, among others.

The K-Culture Cultural City Task Force is a public-private cooperative organization established to foster Hanam as a global cultural hub. During the meeting, participants shared the task force’s operational plan for the second half of the year and engaged in focused discussions on key tasks and implementation plans for each subcommittee, including policy, external cooperation, and publicity.

The policy subcommittee identified the discovery of original intellectual property (IP) and the nurturing of creative talent as key projects to establish the foundation of a Hanam-style K-Culture cultural city. Notably, the "Misari Reboot Project," which aims to revitalize the history and cultural heritage of Misari—a former center of live music—into a modern context, was also proposed as a major initiative.

The plan includes establishing a permanent live music stage, launching a newtro festival, hosting large-scale content events, and organizing festivals linked to citizens' everyday lives, with the goal of reestablishing Misari as a leading cultural attraction in the greater Seoul metropolitan area.

The external cooperation subcommittee focused on partnering with major domestic and overseas entertainment and content companies, considered critical to the success of K-Star World. Strategies discussed included building networks with relevant companies, holding investor relations (IR) briefings, and pursuing mutual cooperation MOUs in content planning, production, and marketing.

External cooperation for the "K-Han River National Garden" initiative will also be strengthened. Plans include exchanging expertise with existing national gardens such as Suncheonman and Taehwagang, and establishing a professional advisory framework for ecological conservation and waterfront management, thereby integrating K-culture and eco-tourism into a unified tourism offering.

The publicity subcommittee proposed "A global stay-type city where ecology and K-culture meet – Hanam" as the key message. The city plans to expand new media content such as short-form videos and reels, and to conduct integrated marketing that utilizes citizen supporter groups, character goods for "Hanami" and "Bangwool-i," and collaborations with media and influencers.

Hanam City’s strategy goes beyond simply constructing performance venues or tourist facilities; it aims to connect the cultural content of K-Star World with the ecological and waterfront assets of the Han River to create a "stay-type tourism city" where visitors remain and consume within the area.

Mayor Lee Hyunjae stated, "While the first meeting was a forum for sharing bold visions, the second meeting was dedicated to formulating a concrete operational roadmap and adding vivid detail to our blueprint. I will mobilize all administrative resources to ensure that the lively ideas of the task force members are not merely suggestions, but are swiftly reflected in Hanam City's policies."

This content was produced with the assistance of AI translation services.