"Riding the 'Hope' Film Wave: Haenam's 'Bukpyeong-myeon Sabang Map' Draws Attention"

Composed of Four Unique Themes: “Bolbang,” “Jjikbang,” “Jeulbang,” and “Meokbang”
Available at Film Locations and Key Sites

Residents of Bukpyeong-myeon, Haenam County, South Jeolla Province, have taken the initiative to promote the hidden charms of their village ahead of the release of the film "Hope."

On August 7, Haenam County announced that, in anticipation of an increase in visitors due to the film's release, it had produced the "Bukpyeong-myeon Sabang Map," a resident-participatory tourist guide map.

Haenam County has produced the 'Bukpyeongmyeon Sabang Map,' a tourist guide map featuring resident participation. Provided by Haenam County

The creation of this map was part of the second phase of the Bukpyeong-myeon Basic Living Base Development Project. Notably, villagers from a range of age groups—including the village leaders and Millennials & Gen Z—participated together from the planning stage, adding further significance to the initiative.

Through intergenerational communication, these residents directly uncovered hidden local attractions and eateries, photogenic spots, accommodations, and even small stories embedded in village life.

The completed map is organized around four themes to accommodate tourist demand: "Bolbang," which covers historic, cultural, and sightseeing spots; "Jjikbang," which introduces the best locations for memorable photos; "Jeulbang," which provides information on experiences and accommodations; and "Meokbang," which highlights local eateries recommended by residents.

Above all, the most distinctive feature is that the map is illustrated with the residents' own charming hand-drawn artwork rather than by a professional designer. The residents depicted Bukpyeong's alleys, sea, traditional market, and movie filming locations with warmth and affection, and included a friendly goblin character as a guide to the area, enhancing both usefulness and fun.

This effort is being recognized as a successful example of empowering the local community, with residents voluntarily discovering local resources and rediscovering the value of Bukpyeong through intergenerational cooperation.

A Haenam County official said, "We hope that visitors drawn to Bukpyeong by the film 'Hope' will not only visit the filming sites but also explore every corner of the village and experience local cuisine, culture, and the warmth of its residents. We plan to continue supporting community-led tourism and village hospitality activities in the future."

Meanwhile, the village map will be placed at the film locations, major facilities, restaurants, cafes, and accommodations within Bukpyeong-myeon, and will also be widely used for online promotion and as village travel guide material.

This content was produced with the assistance of AI translation services.