Dae Won Media Launches Full-Scale Moomin Retail Business

232 Official Japanese Moomin Products Go on Sale at Shinsegae Gangnam Store

Moomin pop-up store set up on the first floor of Shinsegae Department Store Gangnam branch.

Dae Won Media announced on August 7 that it will begin the Korean retail business for the character brand "Moomin" based on a licensing agreement with Rights & Brands Group.

From today until the 17th, the largest Moomin popup store in Korea (298㎡) will be open on the first floor of Shinsegae Department Store Gangnam branch. For the first time in Korea, 232 types of official Japanese Moomin merchandise—including dolls, keyrings, stickers, handkerchiefs, towels, pin badges, and pouches—will be sold. In addition, 58 items planned and developed in-house by Dae Won Media specifically for Korean consumers will be released together.

To celebrate "Moomin's Day" (the 9th), Moomin will make an in-person appearance on-site on August 8 and 9. Customers with special tickets will have the opportunity to interact and take photos together.

Dae Won Media will sequentially hold events at I’Park Mall in October, Lotte World Tower Mall in November, and The Hyundai Seoul in December. Next year, it will also open an "official Moomin shop." A company representative said, "Through these four events, we intend to communicate directly with customers, and starting with the opening of the official shop next year, we will fully establish the Moomin retail business, encompassing products, space, and experiences."

This content was produced with the assistance of AI translation services.