Mercedes-Benz Korea Ranks No. 1 in Imported Car Service Quality Index for 12 Consecutive Years

Consistent Purchasing Experience After RoF Introduction
Recognized for Customized Consultation Capabilities

Mercedes-Benz Korea announced on August 7 that it ranked first for 12 consecutive years in the imported car dealership category and for 6 consecutive years in the certified pre-owned imported car category in the customer contact survey "2026 Korea Industry Service Quality Index (KSQI)" conducted by Korea Management Association Consulting (KMAC).

Mercedes-Benz Korea ranked first for 12 consecutive years in the imported car dealership category and for 6 consecutive years in the imported certified used car category in the customer contact survey "2026 Korea Service Quality Index (KSQI)" conducted by the Korea Management Association Consulting (KMAC). Beomil Lee, Senior Vice President of Retail Sales at Mercedes-Benz Korea, and Yumi Choi, Senior Vice President of Corporate Sales, Certified Used Cars, and Van Division at Mercedes-Benz Korea, are taking a commemorative photo. Mercedes-Benz Korea

Mercedes-Benz Korea received a total score of 97 points in the imported car dealership category and 95 points in the certified pre-owned imported car category. In particular, the company was highly rated for its overall customer-facing services, including customer response and explanation, service attitude, and facility and environment management, reaffirming the high level of completion of its customer contact services.

This year's award in the imported car dealership category is especially significant, as Mercedes-Benz Korea successfully maintained stable service quality and consultation expertise following the introduction of its new vehicle sales method, "Retail of the Future (RoF)," in April this year.

RoF is a new vehicle sales system that allows customers nationwide to experience a consistent process—covering vehicle selection, consultation, contract, and delivery—both online and offline, based on uniform pricing and integrated inventory management. Official partner companies and sales consultants focus on providing differentiated brand experiences at every customer contact point, such as customized consultations, test drives, vehicle delivery, and after-sales service.

Eunjung Kim, Vice President and Head of Product and Sales at Mercedes-Benz Korea, stated, "This achievement is the result of the expertise and dedication of the sales consultants who interact with customers on the front lines," adding, "We will continue striving to provide excellent service quality and a differentiated brand experience throughout every touchpoint of our customers' journeys with Mercedes-Benz."

This content was produced with the assistance of AI translation services.