OpenAI's first artificial intelligence (AI) device is reported to be a hockey puck-sized, donut-shaped gadget, expected to be priced between $300 and $400.


Reuters Yonhap News

Reuters Yonhap News

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According to Bloomberg, citing people familiar with the matter, the product will take the form of a screenless smart speaker, designed so that it can be easily carried around the home in one hand. This was reported on the 6th (local time).


Bloomberg described the device, which is set to launch next year, as a new type of computer that engages in conversations with users and helps them complete tasks. With its distinctive design, Bloomberg predicted it will stand out in the smart speaker market, which is currently dominated by Amazon and Google.


OpenAI expects users to utilize the product throughout the day. While it operates similarly to ChatGPT’s voice mode on smartphones, it is designed to enable even more natural interactions based on a more advanced AI model. Over time, it is expected to gain a deeper understanding of each user, offering personalized conversations and responding in a manner that closely resembles a real human being.


The speaker was developed jointly with LoveFrom, the design studio led by Jony Ive. Ive is also the co-founder of the hardware startup acquired by OpenAI last year. He rose to fame for designing the iPhone, iPad, iPod, and Apple Watch.


Bloomberg noted that this new product could serve as an opportunity for OpenAI to demonstrate that it has not copied Apple’s designs. Currently, the two companies are engaged in legal disputes regarding alleged infringement of Apple's intellectual property by OpenAI, allegations that OpenAI denies.



While OpenAI plans to roll out a variety of devices in the long run, it intends to first enter the hardware market through its smart speaker. Ultimately, the company’s goal is to introduce a device that could replace the modern smartphone.


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