HiteJinro to Host "2026 Is Live Festival"

To Be Held at Dalbit Festival Park in Songdo, Incheon on the 12th of Next Month

Hitejinro announced on August 7 that it will hold the "2026 Eslive Festival" with Terra at Moonlight Festival Park in Songdo, Incheon, on September 12.

The Eslive Festival is a music festival by a domestic soju brand that was first held in 2018. This year’s event will accommodate 25,000 people.

Hitejinro announced on the 7th that it will hold the "2026 Eslive Festival" with Terra at Moonlight Festival Park in Songdo, Incheon, on the 12th of next month. Photo by Hitejinro

This year’s lineup features 10 artist teams, including Dynamic Duo, Touched, Lee Youngji, MeloMance, WOODZ, Yoon March, DinDin, Mighty Mouth, JoJjaezz, and CYBERGER.

For the first time at the Eslive Festival, Hitejinro will offer Chamisul and Terra draft beer produced within 24 hours, and plans to sell a total of 13 products including new releases Terra Sparkling and Terra Zero.

Entry to the venue begins at 10:30 a.m., and the main performances will start at 2:00 p.m. Only adults aged 20 or older (born on or before December 31, 2007) are permitted to enter the event venue.

Official tickets for the Eslive Festival will go on sale at noon on August 10 through NOL Ticket for 40,000 won. Hitejinro stated that all 1,000 early-bird tickets, which went on sale the previous day, sold out immediately after opening.

This content was produced with the assistance of AI translation services.