Samsung Electronics Draws 2,000 Visitors to FMS Booth in US... Next-Gen AI Memory Receives High Praise

Operation of the Largest Booth, Approximately 66 Square Meters
First Reveal of 'zHBM' and 'zNAND-O' Draws Attention
Interactive Programs, Including AI Photo Event, Prove Popular

Samsung Electronics showcased its technological prowess in AI memory by successfully operating an exhibition booth at 'FMS (Future of Memory and Storage) 2026', the world's largest semiconductor exhibition.

Samsung Electronics exhibition booth at 'FMS 2026' held at Santa Clara Convention Center, California, USA from the 4th to 6th (local time). Samsung Electronics

According to the industry on August 7, more than 2,000 visitors in total flocked to the Samsung Electronics exhibition booth at FMS 2026, held from August 4 to 6 (local time) at the Santa Clara Convention Center in California, USA, creating a lively atmosphere.

Samsung Electronics set up the largest exhibition space at the venue, approximately 66 square meters, and operated an innovative booth designed to resemble an AI cloud server.

The exhibition area consisted of three zones: ▲Highlight ▲Cloud AI ▲Edge AI. About 30 kinds of memory products, ranging from DRAM and NAND flash to storage solutions, were displayed, presenting both key AI technologies and customized solutions for clients.

Samsung Electronics exhibition booth at 'FMS 2026' held from the 4th to 6th (local time) at the Santa Clara Convention Center in California, USA. Samsung Electronics

In particular, during this event, Samsung Electronics drew significant interest as it revealed, for the first time in the industry, mock-ups of its next-generation 3D memory architectures 'zHBM' and 'zNAND-O'. These models attracted steady attention from visitors and representatives of major global tech companies each day.

Interactive events also contributed to the booth's popularity. Samsung Electronics hosted an AI photo event, where visitors’ images were generated against a backdrop featuring San Francisco’s iconic Golden Gate Bridge using AI technology, and then instantly made into necklace-shaped commemorative badges, receiving enthusiastic responses.

One visitor at the scene said, "Through FMS 2026, I was able to see Samsung Electronics’ technological capabilities and future vision, and it convinced me that Samsung is back."

This content was produced with the assistance of AI translation services.