Global Influencer Festival "2026 Summer SeoulCon" to Be Held at DDP August 22-25
‘2026 Summer SeoulCon,’ an Extended Summer Edition of the Main Event Set for December, to Be Held in August
Detailed Schedule and Participant Lineup to Be Released Sequentially via Official SeoulCon Website and Instagram
The Seoul Business Agency (SBA), led by CEO Kim Hyunwoo, will host the "2026 Summer SeoulCon" in conjunction with "Beautiful Life in Seoul" at Dongdaemun Design Plaza (DDP) from Saturday, August 22 to Tuesday, August 25.
This event is designed as the summer edition of "SeoulCon," the world’s first influencer expo held annually at the end of the year. The event will feature a variety of programs ranging from outdoor hip-hop concerts to talk shows with both domestic and international influencers and YouTube creators.
On the opening day, August 22 (Saturday), the Summer SeoulCon HipHop Party, a public free concert for citizens, will be held at the outdoor stage in the DDP Eoullim Plaza from 4:30 p.m. to 9:00 p.m.
This stage, which combines K-pop DJing and hip-hop live performances, will showcase DJ sets by CHANXER, DNOPF, and JAESUNG, as well as hip-hop live shows from MARV, Giwon, Giriboy, and Lil Boi. The festival atmosphere will be enhanced with F&B booths, influencer flea markets, and on-site events around the venue. Any citizen visiting DDP can enjoy the performances free of charge.
From August 23 (Sunday) to August 25 (Tuesday), the 4th floor "Grass Sarangbang" of the DDP Design Lab will host talk shows and networking programs on themes such as lifestyle and wellness, content planning and channel growth, and climate and environment, with participation from influencers and YouTube channel producers.
On the 23rd, "2026 SeoulCon - Lifestyle; Seoul" will be held. On the 24th, a candid talk show titled "25 Million Subscribers, Meet the Producers Who Captivated Them" will feature producers from popular YouTube channels, JisikInside (3.94 million subscribers) and Boda (3.14 million subscribers). On the 25th, a networking party and talk show focused on climate and environment influencers, "Earth Creator x Miss Earth," will take place. Participating influencers will experience various Beautiful Life in Seoul programs throughout the DDP and create SNS content. Those selected for outstanding content will be re-invited and awarded at the main SeoulCon event in December.
As Korean lifestyle trends such as K-pop and beauty firmly establish themselves as global mainstream trends, this festival—blending public culture performances with digital creator networking—is expected to invigorate the MICE industry and the inbound tourism market.
Kim Hyunwoo, CEO of the Seoul Business Agency, stated, "With SeoulCon having proven its competitiveness as a global platform last year, the inaugural Summer SeoulCon will showcase Seoul's summer and lifestyle to the world and continue that momentum into the main event in December."
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Detailed information on Summer SeoulCon’s programs, participant lineup, and events will be released sequentially through the official SeoulCon website and Instagram account.
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