Hamyang Agricultural Products Take on the Global Market... Expanding Export Routes to Vietnam

Successive Agreements Signed with Local Buyers
New Growth Engine Anticipated for Local Agriculture

Hamyang County in Gyeongsangnam-do has begun establishing an export base to expand its entry into the Vietnamese food market.

On August 6, the county announced that it signed a memorandum of understanding (MOU) to expand exports with local distributors and importers at the "2026 Ho Chi Minh International Food Expo," held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, Vietnam. The county also signed a tripartite business agreement with NH Nonghyup Trading to further advance the overseas market development of Hamyang’s agricultural food products.

[Photo provided by Hamyang County] On the 6th, Hamyang County held a commemorative photo with officials after signing a memorandum of understanding (MOU) with local distribution and import companies to expand exports of Hamyang agricultural and food products at the 2026 Ho Chi Minh International Food Expo held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, Vietnam.

This expo, certified by the Global Association of the Exhibition Industry (UFI), is Vietnam’s leading food industry exhibition. Hamyang County dispatched a delegation of 15 people, including Jin Byeongyeong, Mayor of Hamyang, representatives from six local export companies, Hamyang County Council members, and officials from Nonghyup, to promote the excellence of local agricultural products and engage in overseas market development activities.

During the signing ceremony, three leading local exporters—Hamyang Wild Ginseng, Wooriga (Naengmyeon and Samgyetang), and Chaeyeonga (handcrafted vinegar)—along with six Vietnamese local distributors and importers, participated and agreed to cooperate in expanding Hamyang’s agricultural processed products’ local distribution network and increasing export volumes.

Subsequently, at the NH Nonghyup Trading Ho Chi Minh Office, Hamyang County, NH Nonghyup Trading Ho Chi Minh Office, and Hamyang County Branch of the National Agricultural Cooperative Federation concluded a tripartite agreement to promote exports of Hamyang agricultural food products.

Under this agreement, the parties will collaborate over the next three years on supporting overseas exports of Hamyang agricultural products, strengthening local marketing, expanding distribution and sales channels, and sharing overseas market information to enhance export competitiveness.

After the agreements, Mayor Jin Byeongyeong visited local Vietnamese distribution companies and continued market development activities, discussing strategies to increase sales of Hamyang Wild Ginseng and other local processed goods and exploring the identification of new export items.

Hamyang County plans to leverage this agreement as an opportunity to secure local distribution networks in Vietnam and establish a stable export foundation, thereby enhancing the international competitiveness of local agricultural products and focusing administrative resources on expanding market opportunities for farmers and businesses.

[Photo by Hamyang County] Jin Byeongyoung, Hamyang County Governor, is explaining strategies to strengthen the overseas market competitiveness of Hamyang agricultural processed foods and expand customized local marketing at the "2026 Ho Chi Minh International Food Expo" held in Ho Chi Minh City, Vietnam.

Mayor Jin Byeongyeong stated, "We will strengthen customized marketing and export support to ensure Hamyang’s outstanding agricultural processed products are recognized for their competitiveness in overseas markets," adding, "We will make ongoing efforts to ensure this agreement leads to tangible export results rather than merely an exchange."

Hamyang County’s efforts to break into the Vietnamese market are being seen as a new challenge to expand sales channels and boost export competitiveness for local agricultural processed products. In particular, there is interest in whether locally specialized items such as wild ginseng, now linked to Vietnamese distribution channels, will result in substantial export achievements beyond temporary promotional activities.

As overseas market expansion relies heavily on continuous quality control and consumer-oriented strategies, follow-up efforts are required after the agreement to ensure concrete results in expanding exports.

This content was produced with the assistance of AI translation services.