Airoute Participates in North American Retail Expo... Expanding Overseas Reach by Securing New Clients

Airoute (096690) announced on August 6 that it participated in 'RetailNOW 2026,' a global distribution industry technology expo held recently in Las Vegas, United States, and expanded its global network to target the North American market.

RetailNOW is a leading retail industry event in North America, hosted by the Retail Solutions Providers Association (RSPA) of the United States. This year's event saw the participation of more than 170 global retail and payment IT companies and over 1,500 industry professionals, making it the second-largest since 2018.

During the event, Airoute operated its own exhibition booth, showcasing a range of products to local companies and visitors. The company's main products were highlighted, including point-of-sale (POS) printers, POS systems, and barcode scanners, as well as the new linerless model 'SLK-SL103' and premium mobile printers.

In particular, this expo featured the participation of both newly reorganized U.S. subsidiary staff and headquarters employees, who worked together to promote the brand using local networks and secure new business channels. The company expects that its participation this year will lead to visible business results in the North American market.

Going forward, Airoute plans to focus on identifying new large-scale clients in North America while also expanding cooperation with major local retail channels to raise the awareness of its 'SEWOO' brand and major products.

An Airoute official said, "Taking this expo as an opportunity, we plan to proactively discover major North American clients to accelerate our overseas market penetration," adding, "We will strengthen brand and product promotions through expanded collaboration with large local retail channels and work to generate visible results in the second half of the year."

Meanwhile, Airoute was recently selected for the "2026 Export Voucher Program," a project supported by the Ministry of SMEs and Startups. The company plans to use this opportunity to acquire new overseas certifications and further strengthen its business activities in global markets, including North America.

This participation in the expo is meaningful as Airoute has enhanced its brand awareness in the North American distribution market and reinforced its foundation for securing new clients and expanding exports.

This content was produced with the assistance of AI translation services.