Yuhan-Kimberly Green Finger Tops Domestic Infant Sun Care Market for Six Consecutive Years
Driving Growth with a Proprietary Plant-Derived Formula
Yuhan-Kimberly’s infant skincare brand, Green Finger, has maintained its position as the No.1 brand in the domestic infant sun care market for six consecutive years.
On August 6, Yuhan-Kimberly announced, citing purchase data from the Kantar Korea consumer panel’s survey of the Korean infant sun care market, that Green Finger has ranked first in the market for six consecutive years from 2020 to 2025.
Green Finger has continued to strengthen its competitiveness based on its proprietary plant-derived formula, verified product safety and functionality, and by expanding its lineup of products that can be used by the whole family.
The core product line of Green Finger features its unique plant-derived formula, the “Botanical Protection Complex.” This complex combines moringa oil, baobab seed oil, and aloe vera leaf extract, enhancing skin soothing and moisturizing effects, as well as providing enhanced protection from external irritants.
The company has also expanded human application testing to increase consumer trust. Both the “Green Finger Water Play Sunscreen” and the “Power Shield Sun Stick” have passed water resistance (waterproof) tests, while the “Outdoor Play Washable Sunscreen” demonstrated over 99% cleaning efficacy with water alone through a sunscreen cleansing efficacy test.
Expanding the product range from being primarily infant-focused to a family-use sun care solution has also contributed to growth. Over the past three years, Green Finger has maintained the top family-share market position in the baby & kids body sun care segment.
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A Yuhan-Kimberly spokesperson stated, “We will continue to drive product innovation based on our technological expertise and the trust we have built over 20 years, and further expand our sun care lineup for the whole family.”
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