Award Ceremony Replaces Formalities
Enhanced Visitor-Centered Operations
"Three No’s Festival"

Gimcheon City in North Gyeongsang Province will hold the 2026 Gimcheon Grape Festival from August 14 to 16 as a "value-focused festival" that streamlines formality and strengthens content.


This year’s festival will promote the concept of a "Three No’s Festival" by eliminating the opening ceremony and instead commencing the event with an award ceremony for the Gimcheon Grape Competition.


Rather than hosting unnecessary formalities, the festival will focus on publicizing the top-quality Gimcheon grapes nationwide and encouraging outstanding local growers.

2026 Gimcheon Grape Festival Poster [Provided by Gimcheon City]

2026 Gimcheon Grape Festival Poster [Provided by Gimcheon City]

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The festival’s operating methods have also been improved to eliminate waiting times caused by the opening event, enabling visitors to freely enjoy a variety of programs—including water play, agricultural experiences, performances, and food offerings—from the very start of the festival.


The competition’s award ceremony will recognize farms that have produced the highest-quality grapes and will help promote Gimcheon grapes’ competitiveness and brand value on a national scale.


Park Gap-soon, head of the Agricultural and Food Distribution Division, stated, "We have prepared a festival where the focus is not on showy events, but on Gimcheon grapes and the farmers themselves." Park added, "We will minimize formality and maximize the value of our grapes to create a festival that will satisfy both citizens and visitors."


Meanwhile, the 2026 Gimcheon Grape Festival will take place from August 14 to 16 around the Gimcheon Sports Town area. As a summer’s signature fruit festival, it will feature a wide range of events, including water play programs and hands-on experiences with grapes, plums, and peaches, as well as performances and food offerings.



Attention is being drawn to whether this shift—emphasizing the featured agricultural products rather than the opening ceremony—will help the festival rediscover its true essence.


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