Hyundai's "The All-New Avante" Records Over 10,000 Contracts on First Day, Setting All-Time High
Full Options and Hybrid Models Lead the Trend
Hyundai Motor Company's "The All-New Avante" set a new all-time record by signing over 10,000 contracts on the very first day of sales.
On August 6, Hyundai announced that the Avante had reached a total of 11,094 contracts on its first day of availability. This marks the highest ever figure, surpassing the seventh-generation model's first-day results of 10,058 contracts when it launched in April 2020.
This achievement is seen as evidence of the outstanding competitiveness of the eighth-generation model, which returned to the market with product features that exceed its class. It is especially significant that an internal combustion engine sedan achieved over 10,000 contracts amid the recent trend toward electrification.
The Avante, with its bold design, has elevated its overall product appeal beyond its segment, including space, safety, driving performance, and a range of convenience and digital features. It was noted that individual customers are showing a stronger preference for the highest trim level, while demand for the hybrid model is also increasing.
By trim, the highest-level "Inspiration" trim accounted for 52% of contracts, securing a majority share, while the base "Modern" and mid-level "Premium" trims each recorded 24%. The high proportion choosing the Inspiration trim indicates that even within the compact segment, there is burgeoning demand among customers for advanced features and differentiated product value.
The Inspiration trim comes standard with a variety of the latest features, including "Navigation-based Smart Cruise Control II" (included as standard from the Premium trim upward) and "Electronic Shift Lever Emergency Braking in P Gear"—both firsts for Hyundai. Additional features such as Highway Driving Assist II and dual smartphone wireless charging are also standard. The jump in the base trim's selection rate—from 4% to 24%—is attributed to the inclusion of the next-generation infotainment system "Fleos Connect," featuring a large display, and the extensive standardization of popular safety and convenience features.
The core driver of customer interest is seen as the transformation of the digital experience, thanks to features like the standard Fleos Connect and wireless software updates (OTA). The fact that in-car experiences can continue to expand through an open app marketplace is also receiving a positive response.
By powertrain, the gasoline model remains highly popular, while the hybrid model accounted for 27.5% of selections—nearly double the 14.8% for the previous Avante. Although government-certified fuel economy for the hybrid version has not yet been disclosed, it is projected to be improved by more than 10% over the previous model when equipped with 17-inch tires.
The ongoing popularity of the gasoline model is attributed to the 2.0 engine, which delivers a 26-horsepower increase for more dynamic driving performance, while also achieving strong fuel efficiency with a combined rating of up to 14.3 km/L.
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A Hyundai Motor Company spokesperson stated, "As customers' expectations rise in the age of electrification and software-defined vehicles (SDV), The All-New Avante has been built to deliver top-tier product value even in its entry-level trim, offering a wide range of options for an advanced mobility experience. We will continue to put our customers first and strive to deliver greater value."
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