Park Ji-hye Nominated as New CEO of Shorttte, Official Appointment Scheduled at This Month's Board Meeting

Shorttte, a short-form marketing company, plans to officially appoint Director Park Ji-hye, who has been nominated as the next CEO, as its new CEO following a board resolution at the end of this month.

This CEO appointment is a follow-up procedure to appoint a new executive after the founder’s mandatory tenure concluded as stipulated in the merger and acquisition (M&A) contract. According to Shorttte, Director Park Ji-hye was chosen as the next CEO due to her proven record of spearheading core business operations and tangible achievements.

Park Ji-hye, the incoming CEO, previously worked at the APAC headquarters of iProspect, the digital marketing agency under global advertising group Dentsu International, as well as at TikTok Korea. Since Shorttte’s early days, she served as Head of Brand Partnerships and established herself as a key contributor to the company’s growth, overseeing major brand campaign acquisitions and the expansion of critical creator businesses that drove business growth.

She is recognized for playing a decisive role in establishing Shorttte’s market leadership by directly leading the development of major global platform partnerships and integrated marketing solutions for creator commerce.

With the launch of CEO Park Ji-hye’s leadership, Shorttte plans to further refine its existing short-form marketing and MCN business structure, while focusing on expanding its global marketing pipeline and enhancing its short-form commerce solutions. The company aims to accelerate business scaling by maintaining organizational stability and leveraging Park's proven execution capabilities.

There is growing speculation that the company will further solidify its standing in the market as a specialized solutions provider capable of offering integrated services beyond simple creator matching, covering everything from planning and sales to overseas expansion.

A Shorttte official commented, “Park Ji-hye is the most outstanding candidate, having been at the forefront of driving Shorttte’s business performance and organizational growth based on her deep understanding of short-form marketing. Her track record has proven her leadership and earned her strong trust both inside and outside the company. We expect her to successfully guide Shorttte’s sustainable growth.”

Park Ji-hye, the incoming CEO, also shared, “Based on Shorttte’s unrivaled expertise in the short-form sector that we have built so far, I will focus on upgrading our business model to keep pace with structural changes in the market, achieving both profitability and growth. In addition, we will further strengthen our position as a comprehensive short-form marketing company by delivering differentiated results to our clients and partners.”

This content was produced with the assistance of AI translation services.