CJ OnStyle and Seoul City to Nurture K-Lifestyle Brands

Collaboration Spanning Joint Discovery, Development, and Global Market Expansion

CJ OnStyle announced on the 6th that it has signed a Memorandum of Understanding (MOU) with the Seoul Business Agency (SBA), an organization supporting SMEs in Seoul, to provide support for promising small and medium-sized enterprises, ranging from discovery and development to global expansion. The signing ceremony, held at the Seoul Business Agency on the 5th, was attended by key figures including Seonyoung Lee, CEO of CJ ENM Commerce Division (CJ OnStyle), and Hyunwoo Kim, CEO of Seoul Business Agency.

This agreement was established to combine CJ OnStyle's capabilities in brand discovery, development, and content commerce with SBA's SME support infrastructure and global network, thereby supporting the global growth of K-lifestyle SME brands.

At the business agreement signing ceremony held on the 5th at the Seoul Business Agency, Seonyoung Lee, CEO of CJ ENM Commerce Division (CJ OnStyle) (right), and Hyunwoo Kim, CEO of Seoul Business Agency (left), are taking a commemorative photo. Provided by CJ ENM Commerce Division.

CJ OnStyle and SBA will jointly identify promising companies and provide staged support, including market validation through content, expansion of sales channels, and global advancement. The partnership will also leverage overseas exhibitions, trade shows, distribution and buyer networks, and jointly promote influencer marketing and live commerce initiatives in connection with the global event “SEOULCon.”

Since 2023, CJ OnStyle has been discovering promising brands through its 'ONCUBATING' program, accumulating brand development expertise by providing integrated support for product planning, content, marketing, investment, and global expansion. This year, the company established a KRW 11 billion 'K-Lifestyle Fund' and expanded global partnerships, including with Amazon Korea. Through this agreement, the company aims to extend its brand development capabilities to even more K-lifestyle brands.

A CJ OnStyle representative said, "Through this partnership with SBA, we are able to enhance the value of promising small brands and share the appeal of K-lifestyle with consumers overseas. By establishing a seamless growth pathway from brand discovery to development and global expansion, we will support more K-lifestyle brands in growing in global markets."

This content was produced with the assistance of AI translation services.