Non-Regulatory Station Area Complexes Under 1.5 Billion Won Attract Attention... ‘ePyeonhansesang Bucheon Urban Square’ Stands Out

The proportion of apartment transactions under 1.5 billion won and in non-regulatory areas in the Seoul metropolitan area rises by 4.6 and 3.24 percentage points, respectively
Record-high transaction prices reported in complexes with prime locations such as station areas
Remaining available units are also being snapped up quickly

Recently, in the real estate market, 'non-regulatory station area complexes priced at 1.5 billion won or less' have gained attention due to government regulations, which have increased the burden of loans and fundraising. As transaction volumes surge, record-high transactions are also emerging one after another.

Through the measures announced on October 15 last year, the government designated all of Seoul and 12 areas in Gyeonggi Province as designated adjustment areas and speculative overheating zones, while tightening limits on mortgage loans. The loan ceiling for homes priced between over 1.5 billion won and up to 2.5 billion won was reduced from 600 million won to 400 million won, and for homes over 2.5 billion won, it was reduced to 200 million won. However, the limit for homes priced at 1.5 billion won or less remained at 600 million won.

As a result, the proportion of transactions involving complexes priced at 1.5 billion won or less has surged in the Seoul metropolitan apartment sales market. According to actual transaction data from the Ministry of Land, Infrastructure and Transport, the proportion of transactions under 1.5 billion won in the Seoul metropolitan area between January and September last year, before the regulations took effect, was 89.3%. In contrast, from November last year to May this year, after the regulations started, the proportion was 93.9%, an increase of 4.6 percentage points. In the same period, the number of transactions over 1.5 billion won decreased sharply by 53.7%.

The share of transaction volume in non-regulatory areas has also increased significantly. This year (January to May), the proportion of transactions in non-regulatory areas (based on the October 15 measures) made up 56.5% of all Seoul metropolitan area transactions, a rise of 3.24 percentage points compared to the same period last year (53.26%). Conversely, the proportion of transactions in regulatory areas was 43.5%, a decrease of 3.24 percentage points year-on-year.

With this situation, demand has converged on apartments in non-regulatory areas priced under 1.5 billion won with excellent access to Seoul, especially those near subway stations. In fact, a surge of record-high transactions has been reported mainly in complexes sharing three key features.

According to transaction data from the Ministry of Land, Infrastructure and Transport, 'ePyeonhansesang Onsu Station,' a station area complex on Subway Lines 1 and 7 in Goaean-dong, Sosa-gu, Bucheon, Gyeonggi Province, saw its exclusive 84㎡ unit transact at 1.1 billion won (22nd floor), which is 50 million won higher than the previous record price set this month.

At 'Dasan Xi I-P Place,' an ultra-station area complex at Dasan Station on Subway Line 8 in Dasan New Town, Namyangju, a transaction for an 84㎡ unit was recorded at 1.25 billion won (40th floor) this month, setting new record highs twice in the same month. Likewise, 'Raemian Anyang Megatria,' a station area complex at Anyang Station on Line 1 in Anyang-dong, Manan-gu, Anyang, recorded an 84㎡ unit transaction at 1.12 billion won (18th floor), about 20 million won higher than the previous month’s record price.

A real estate expert stated, "With the government's tighter real estate regulations, end-users are focusing on properties under 1.5 billion won in non-regulatory areas, which makes it easier to secure financing," and added, "Among these, newly built brand apartments near subway stations are especially attractive due to their potential for future price appreciation, so we expect this concentration of demand to persist for some time."

Consequently, there is a growing perception among prospective homebuyers that securing a high-quality complex in a non-regulatory area with lower entry barriers is now the most economical choice.

With attention focusing on apartments that offer relatively easy financing and lower entry barriers, some complexes are quickly selling out their remaining units. A leading example is 'ePyeonhansesang Bucheon Urban Square,' a popular brand apartment located in a non-regulatory area with an ultra-station location.

This complex not only meets excellent residential standards but has also eased the financial burden for buyers through favorable contract terms, which is driving rapid contract rates. In fact, for some types, the subscription rate exceeds 80%, and some preferred buildings have been completely sold out.

A representative of the developer commented, "We are consistently seeing visits from customers who want to secure a valuable unit in a non-regulatory area where the threshold for homeownership is comparatively lower," and added, "In addition to excellent access to major business districts in Seoul, unlike Seoul, up to 70% loan-to-value (LTV), fixed first down payment of 10 million won, and 60% deferred interest payment on mid-term loans are available, driving up the contract rate among genuine buyers."

'ePyeonhansesang Bucheon Urban Square' is a landmark large-scale apartment complex consisting of 13 buildings, from three basement levels to 38 above-ground floors, totaling 1,649 units. Right in front of the complex is Sosa Station, an interchange for Line 1 and the Seohae Line, allowing access to major business hubs such as Magok, G Valley, and Yeouido in about 20 minutes. Major business districts like Gwanghwamun and Gangnam can also be reached in about 40 minutes. In particular, Bucheon Sports Complex Station, just one stop away from Sosa Station, is scheduled to be served by the GTX-B Line when it opens in 2031, which will further improve access to Seoul and the metropolitan transportation network in the future.

'ePyeonhansesang' also stands out for its top-tier features that befit the brand's reputation. The complex is equipped with premium community facilities such as a guest house, hot and cold baths, a dry sauna, a GX room, a PT room, an indoor screen golf practice range with GDR, and screen golf rooms, all of which are among the best in the area. Furthermore, the signature 'depoem' premium landscaping design unique to ePyeonhansesang has been applied to create a pleasant, park-like apartment environment throughout the complex.

The model home is located on Gilju-ro, Wonmi-gu, Bucheon, Gyeonggi Province, and move-in is scheduled for October 2029.

This content was produced with the assistance of AI translation services.