Moalifeplus Targets 230 Million Indonesian Muslim Consumers With K-Beauty... Halal Certification Expected in September

Moalifeplus (142760) announced on August 6 that it is pursuing halal certification in Indonesia for its export cosmetics brand 'BEYUL' products, accelerating its efforts to target the local market, which has approximately 230 million Muslim consumers.

The company is currently undergoing the certification process for 12 products from the BEYUL Hydrating Line through the Indonesian halal certification body, the Halal Product Assurance Agency (BPJPH). After completing manufacturing facility approval and reviewing the ingredients for halal compliance, the company has finalized the application process. If the schedule proceeds as expected, it anticipates obtaining halal certificates for all 12 items by September.

Indonesia is one of the world's largest Islamic consumer markets, with a Muslim population of about 230 million. Southeast Asia, centered on Indonesia and Malaysia, is emerging as a key region in the global halal cosmetics market. According to market research firm Fortune Business Insights, the global halal cosmetics market is estimated to reach approximately USD 5.91 billion by 2026, with the Asia-Pacific region accounting for more than 60% of the market.

In particular, Indonesia is set to mandate halal certification for cosmetics starting October 18, 2026. Therefore, Moalifeplus aims to obtain certification in advance to comply with local regulations and plans to expand sales of BEYUL products by utilizing the distribution network of its partner, BE International.

Export performance is also on the rise. As of the end of July this year, the cumulative purchase order (PO) amount for BEYUL products has increased by approximately 27% compared to last year's annual PO amount. With the cumulative orders secured from January to July this year already surpassing last year's annual total, the company expects continued export growth driven by halal certification and new product launches.

Moalifeplus intends to leverage this halal certification not only to expand sales of its existing products but also as a foundation for introducing new products to the market. Since the beginning of this year, the company has been jointly developing new products with BE International and is currently working on three Brightening Line products and one Acne Care Line product.

The new products feature 'Icewing Rose Extract,' a proprietary ingredient developed using the company's exosome manufacturing technology. With a focus on whitening, soothing, and anti-inflammatory and antibacterial functions, the company is differentiating its products and enhancing competitiveness and market responsiveness by incorporating halal standards throughout the development process.

Moalifeplus will also attend BE International's annual event, 'BE The Legend Convention 2026,' as a VIP on August 8 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, Malaysia. Close to 3,000 key partners and stakeholders are expected to attend the event, where the two companies will discuss detailed strategies for expanding into the Indonesian market following halal certification and the launch schedule for new products.

A Moalifeplus representative said, "Indonesia is a core market with about 230 million Muslim consumers, and this BPJPH halal certification will form an important foundation for expanding local operations of the BEYUL brand. As BE International expands its business into Indonesia, Singapore, Brunei, Hong Kong, and beyond Malaysia, we will continue to pursue export growth for BEYUL in connection with the launch of new products."

This halal certification is expected to serve as a crucial turning point, proactively responding to regulatory changes in Indonesia while accelerating the export expansion of the BEYUL brand and advancing into the Southeast Asian halal cosmetics market.

This content was produced with the assistance of AI translation services.