"I'll Give You a Towel": Naked Guests, Fully Clothed Staff... U.S. Restaurant's Bold Survival Strategy

Limited to 20 Adults on the First Monday of Each Month

Guests Dine Undressed While Staff Remain Clothed

Gowns, Towels Provided; No Physical Contact Without Consent

A steakhouse in Florida, USA, has drawn attention for regularly hosting unique events where guests enjoy a course meal while naked. On August 6, Yonhap News TV reported, citing Fox News, People, and local Florida broadcaster WPLG, that a steakhouse in Hollywood, Florida, offers a "nude dining experience" for adult customers on the first Monday of every month.

A steakhouse in Florida, USA, has gained attention for regularly hosting unique events where guests enjoy a course meal while naked. PEOPLE

This event, held as part of a marketing strategy, is run on a reservation-only basis, separate from regular business hours. Attendance is limited to about 20 people. The restaurant’s inaugural event, held last month, was reportedly fully booked within a day after it was announced. If demand continues, the restaurant plans to hold additional events. Morad Ali, the owner and chef of the restaurant, explained that his idea for the regular event was inspired when a nudist group once rented out the entire restaurant for a clothing-free meal. He noted that with increasing competition in the dining industry, there was a need for a differentiated strategy to promote the restaurant.

Ali stated, "Sometimes just running a good restaurant isn't enough," and added, "Everyone is serving New York strip and ribeye steaks, so we needed to do something different." He also emphasized the premium dining aspect, saying, "While the event may be bold, the main attraction is the food, not the nudity." The event features a champagne toast and a five-course meal. Recent menus have included vegetable spring rolls, truffle mac and cheese, French-style mashed potatoes, filet mignon from grass-fed beef, and Florida lobster tail. For dessert, guests are served beignets, a French-style donut, with ice cream. The participation fee is $250 for men, $150 for women, and $300 for couples. However, the restaurant did not disclose why the fees differ by gender.

Guests may undress in a designated area before entering the main event or wear a robe provided by the restaurant. For hygiene and comfort, soft towels, knee covers, and leather seat covers are also supplied. Ali explained that while some guests choose to wear robes at first, most eventually disrobe as the event progresses.

Those under 18 years old are not allowed to participate, and any physical contact without another participant’s consent is prohibited. The restaurant can deny entry to or remove any guest who violates the rules or makes others uncomfortable. While guests and event hosts may undress, staff serving food remain in their usual attire. The event host, Tasheba Hart, shared that she greets first-time attendees at the entrance while nude herself to help them feel more comfortable. Hollywood city officials explained that the event is not illegal under current regulations since the venue is shielded from outside view and staff are clothed while working.

Nude dining is not a completely new concept. In 2016, a pop-up restaurant called "The Bunyadi" opened in London, England, promoting "dining in the most natural way," banning mobile phones, electric lighting, and clothing, and drawing a waiting list of about 46,000 people. However, it closed after operating for about three months as originally planned. In 2017, the nude restaurant "O’Naturel" opened in Paris, France. Guests deposited their clothes and phones at the entrance and dined on French cuisine in the nude, but the restaurant struggled to attract steady customers and shut down in 2019, after 15 months in business. In Tokyo, Japan, a nude restaurant called "Amrita" was proposed in 2016, but only allowed guests aged 18 to 60 and restricted entrance based on weight and tattoos, sparking controversy over body discrimination.

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