Seocho District Designates 'Salon in Yangjaecheon' as Its 8th Alley-type Storefront

227 Stores Gathered
Expansion of Onnuri Gift Certificate Benefits and Other Support

Seocho District in Seoul (Mayor Seongsu Jeon) announced on August 6 that it has designated the Yangjaecheon-gil commercial area, 'Salon in Yangjaecheon,' as the district's 8th alley-type storefront.

Seongsu Jeon, Mayor of Seocho District Office (right), and Okjae Kim, President of Salon in Yangjaecheon Merchants Association, are shaking hands at the designation ceremony for the 8th Alley-type Store District. Provided by Seocho District Office.

The alley-type storefront system designates commercial areas smaller than 2,000 square meters that have at least 15 small business shops, regardless of business type, so that they are eligible for support similar to that provided to traditional markets. Upon designation, benefits such as registration as an Onnuri Gift Certificate affiliate, support for promotional marketing, and eligibility to apply for government projects become available. Salon in Yangjaecheon covers an area of 25,503.5 square meters and houses 227 shops.

Salon in Yangjaecheon was selected in 2022 as a cohort one site for the Seoul Metropolitan Government's 'Local Brand Development Project.' Over the past three years, the district office has invested 3 billion won to improve basic infrastructure and has operated various programs involving local creators, merchants, and residents.

The district plans to designate all 12 major commercial districts in the area as alley-type storefronts within this year. Since 2021, Seocho District has coordinated with the Ministry of SMEs and Startups and, in July of last year, amended the relevant ordinance to lower the shop concentration requirement for designation from 30 or more to 15 or more within 2,000 square meters. Seocho Women's Job Inc., which was selected as the Yangjaecheon commercial area development body in 2023, assisted in procedures such as collecting consent forms for this designation.

Mayor Seongsu Jeon stated, "Yangjaecheon-gil is a signature commercial district of Seocho, blending nature and culture, and is loved by many residents. I hope this designation creates an opportunity to energize the local small business community and alleyway stores through increased Onnuri Gift Certificate usage and greater participation in support programs."

Commercial area location map. Courtesy of Seocho District Office.

This content was produced with the assistance of AI translation services.