"Attracting Baseball Fans"... 8Seconds Launches Blokecore Collection with Samsung Lions

Over 20 Items Including Windbreakers and Varsity Jackets

From Fan Gear to Everyday Wear

Available at Major Stores Nationwide and SSF Shop Starting August 8

Online and Offline Events Also Planned

On August 6, it was announced that 8Seconds, the fashion division of Samsung C&T, is collaborating with the Samsung Lions professional baseball team to launch a Blokecore collection, aiming to capture the attention of baseball fans.

This collaboration reflects both the popularity of professional baseball and the consumer trend of enjoying sports as part of everyday fashion.

This collection consists of around 20 items, reinterpreting the heritage of the Samsung Lions in the 8Seconds style. The lineup includes windbreakers, varsity jackets, raglan T-shirts, and Henley neck T-shirts, presenting the Blokecore style that can be worn not just at stadiums but also in daily life.

The collaboration concept is "infinite victory and possibility." The number "8," which symbolizes the brand, is designed to resemble the infinity symbol (∞), and the collection incorporates a message encouraging new challenges that go beyond the Samsung Lions' eighth championship.

The products will be available for purchase starting August 8 at 12 major 8Seconds stores nationwide, including Myeong-dong, Lotte World Mall, Hongdae Entrance, COEX, and Daegu Dongseongno Flagship Store, as well as on SSF Shop. At the Daegu Samsung Lions Park Team Store, the collection will be available in limited quantities for two days, from August 8 to 9.

To celebrate the launch of the collaboration, 8Seconds has prepared various customer events. Customers who purchase collaboration items totaling over 100,000 won will receive a limited-edition reusable bag, and a live commerce event will be held on SSF Shop. In addition, content featuring eight Samsung Lions fans will be released through the official YouTube and Instagram accounts, and an "8-Second Infinite Cheer Challenge" event will take place during the home game at Daegu Samsung Lions Park.

Bae Yoonsin, Head of Merchandising at 8Seconds, said, "This collaboration was designed to propose a new style to customers by combining sports and fashion," adding, "We plan to continue offering differentiated brand experiences through a variety of future collaborations."

This content was produced with the assistance of AI translation services.