[Today's New Arrivals] Emart24 Partners with Hot Hansung Enterprise... Launches 7 Collaboration Products Including Crabmeat Stick

Featuring Hansung Enterprise’s Crabmeat Stick, Crab Flavored Fish Cake, and Seafood Ball

Meal Sets, Triangle Gimbap, and Gimbap to Launch in Succession

On August 6, Emart24 announced that it will launch seven collaborative products in partnership with Hansung Enterprise, a seafood processing company that has recently drawn significant interest and support among consumers.

Hansung Enterprise garnered consumer attention after it became widely known through online communities and social media that the company has sponsored concerts for Korean War veterans for 25 years. Additionally, this year marks the 25th anniversary of its signature product “Crabmeat Stick” (“Kraemi” in Korean), and the company is engaging in a variety of collaborations to expand its reach to consumers.

In fact, during the month of July, sales of crab stick products at Emart24—including Hansung Enterprise’s “Crabmeat Stick,” as well as Emart24’s private-label products produced by Hansung Enterprise such as “Yellow Red Crab” and “Yellow Red Crab Cheese”—increased by 21% compared to the previous month.

To celebrate both this consumer interest and the 25th anniversary of the Crabmeat Stick, Emart24 has teamed up with Hansung Enterprise to introduce a range of easy-to-eat meals using Hansung Enterprise’s signature ingredients. The product packaging also features Hansung Enterprise’s logo and the signature colors of the Crabmeat Stick brand, making these collaboration products instantly recognizable.

On this day, Emart24 is launching four products: “Hansung Meal Set” (5,900 won), “The Big Crabmeat Stick Crab Shell Sauce Triangle Gimbap” (1,900 won), “The Big Crabmeat Stick Pollack Roe Mayonnaise Triangle Gimbap” (1,800 won), and “Spicy Crabmeat Stick Noodles” (5,500 won). On August 12, the convenience store will introduce “Crab Stick Tempura Gimbap” (3,100 won) and “Sweet Potato Crab Stick Salad Sandwich” (3,400 won), followed by “Crabmeat Stick Egg Sandwich” (3,200 won) on August 19.

An Emart24 official stated, “We are delighted to be collaborating with Hansung Enterprise, a company that has gone viral lately thanks to spontaneous consumer support. Through differentiated convenience foods featuring Hansung Enterprise’s signature ingredients, we aim to offer customers a new culinary experience and will continue to partner with various brands that can garner consumer interest and empathy.”

This content was produced with the assistance of AI translation services.