[Report] Hanssem Unveils New Products at Korea Build Week, Targeting the Fall Moving Season

A Wide Array of New Products Unveiled, Including Euro500 and EasyBath 7
Custom Consultations Provided by 48 Agencies Nationwide
Targeting Second-Half Demand with Rehaus Amid Special Sales Slump

In the afternoon of the 5th, COEX Hall C on the third floor in Gangnam-gu, Seoul, was bustling. Although only a few hours had passed since the opening of "2026 Korea Build Week", the Hanssem booth was already crowded with visitors. In the kitchen zone, visitors listened to staff explanations, checked the texture of countertops, and opened storage cabinets themselves. In the bathroom zone, people continued to touch the walls or inquire about installation methods.

Inside the booth's consultation area, business negotiations for contract signings were actively taking place. It was so busy that every vacant seat was immediately filled. Kim, a woman in her 30s who visited with her husband that day, said, "We came because our newlywed home's entrance and kitchen need partial remodeling." Son, a woman in her 20s and a graduate student, said, "I want to decorate my space in line with my preferences, as I spend more time at home. I'm prioritizing finish quality above all."

On the 5th, visitors were receiving consultations at the Hanssem booth consultation area during the '2026 Korea Build Week' held at COEX in Gangnam-gu, Seoul. Photo by Ho-Kyung Choi

Hanssem unveiled a wide array of new products targeting the remodeling market for the latter half of the year at this exhibition, which runs until August 8. These include the Euro500 Kitchen, Signature Entrance Closet, sliding door with fabric-style glass, EasyBath 7, and Hanssem Interior Mood (CMF). The booth was designed for visitors to experience these products in sequence before moving to a consultation zone. On-site, 48 Hanssem Rehaus agencies from across the country participated to provide product guidance and consultations.

At the entrance of the booth, visitors encountered a kitchen space styled like a real home, featuring the new Euro500 alongside the Euro300. The Euro500 is a customizable kitchen where more than 60 modules can be combined. Seo Yongseok, CEO of Hanssem Rehaus Awesome Design Agency, who was guiding visitors, explained, "Euro500 brings the veneer material previously used only in Hanssem's premium kitchen furniture brand 'Kitchen Bach' to the Euro product line."

The bathroom section featured Hanssem's new remodeling solution, EasyBath 7. Unlike the previous EasyBath 5, EasyBath 7 uses a "jolly cut" construction method, which allows for a seamless finish at the panel corners. Its minimal molding and joints enable a seamless design for easier cleaning, and the installation can be completed within two days.

On the 5th, visitors are examining the new product "EasyBath 7" at the Hanssem booth during the "2026 Korea Build Week" held at COEX in Gangnam-gu, Seoul. Photo by Ho-kyung Choi

The "Hanssem Interior Mood" space also stood out, designed for consumers struggling with product selection. This area suggests four types of combinations of colors and materials—such as kitchen doors, flooring, wallpaper, and tiles—to propose an overall atmosphere for the space. The system helps clients pick materials and designs that complement their existing interiors, even if they only wish to update certain areas.

Hanssem's proactive introduction of new products ahead of the fall moving season reflects the current market environment for the furniture industry. Unlike the special sales business, which supplies furniture to new apartments and suffers due to a sluggish construction market, Hanssem's Rehaus business is growing thanks to a rise in existing home transactions and demand for repairs on older homes.

According to the Ministry of Land, Infrastructure and Transport, the number of nationwide home sales transactions from January to May this year rose by 15.1% compared to the same period last year, while housing construction permits decreased by 10.6%. This trend is favorable for the remodeling market but discouraging for the special sales business. In the first quarter of this year, Hanssem's Rehaus sales increased by 7.8%, and its operating profit shifted from a KRW 4.2 billion deficit to a KRW 400 million surplus, partially offsetting the sluggish special sales. Turning this increased demand for remodeling in the second half into actual contracts has become key to further improving results.

On the 5th, visitors are touring the exhibition space at the Hanssem booth during the "2026 Korea Build Week" held at COEX in Gangnam-gu, Seoul. Photo by Choi Hokyung

A Hanssem representative stated, "At this exhibition, we aim to offer solutions for customers considering remodeling by providing hands-on experiences with new products, one-on-one expert consultations, and on-site contract discounts."

This content was produced with the assistance of AI translation services.