Shinsegae Emerges as 'Gourmet Hotspot'... Gangnam Store Surpasses 10 Million Cumulative Customers One Year After Renewal

Deli Specialty Zone Drives Growth: Building the Largest Food Hall in Korea
Encompassing Desserts, Dining, and Grocery Shopping

First Anniversary Events: Chef and Influencer Relay Pop-ups,
Exclusive Menu Launches and Special Discounts

The food hall at the Shinsegae Department Store Gangnam branch surpassed a cumulative 10 million customers within a year of completing its renewal.

Shinsegae Department Store announced on the 6th that after finalizing the food hall renewal project with the opening of its delicatessen specialty section in August last year, the cumulative number of purchasing customers exceeded 10 million as of July this year.

Shinsegae Department Store Gangnam Branch Deli Specialty Section. Courtesy of Shinsegae Department Store.

The Gangnam branch offers a food hall encompassing desserts, dining, grocery shopping, and live cooking, with areas such as Sweet Park, House of Shinsegae, Shinsegae Market, and the delicatessen specialty section.

In particular, the delicatessen specialty section features a notable shift away from the previous focus on ready-made meals typical of department store delis, instead strengthening gourmet content from around the world, live kitchens, and made-to-order dishes. Chef-collaboration brands such as "Guo Mandu" by Chef Ye Kyungrae, the Korean cuisine brand "Seoyeon" by Chef Kim Doyoon, and "Wasabigreen" by master chef Ahn Yooseong have become signature attractions, driving increased customer visits.

To mark the first anniversary of the delicatessen specialty section, Shinsegae Department Store will present a series of pop-up events and exclusive menu items at the Gangnam branch through the 27th. From the 7th to the 13th, a "Celebrity Special" will feature Kim Babdaejang, Water Parang, Yang Chiseung and others; from the 14th to the 20th, a "Famed Restaurant Special" will showcase Busan’s "Jeonpomyungga" and "Pizza Farm Beer" among others; and from the 21st to the 27th, a "Chef Special" will include participation by Chef Yeo Kyungok, Chef Hwang Jinsun, and more.

Additionally, exclusive menu items for the Gangnam branch—such as Shanghai-style tangbao from "Guo Mandu" and a lamb chop platter from "JS Garden Deli"—will be launched, alongside major brand discounts and gift-with-purchase promotions based on purchase amounts.

Choi Wonjun, Executive Director of Food & Lifestyle at Shinsegae Department Store, stated, "The delicatessen specialty section at the Gangnam branch has introduced a new deli experience by adding a chef's touch and the latest gourmet trends to convenient meals. We hope customers enjoy an even richer culinary journey through our relay pop-ups, exclusive new menus for the first anniversary, and a variety of special benefits."

This content was produced with the assistance of AI translation services.