Lotte Department Store to Launch First 'Summer Market' in Jamsil... Hosting a Summer Festival with Pokémon

Held at Lotte World Tower Lawn Plaza from August 16 to 31, covering 400 pyeong
Pokémon merchandise, limited-edition menus, and pop-up store... 100% pre-reservation required

Lotte Department Store is set to introduce its new summer season content, the '2026 Lotte Town Summer Market,' for the first time.

Lotte Department Store announced on August 6 that it will host the Summer Market from August 16 to 31 for 16 days at the Arena Lawn Plaza (1,322 square meters, approximately 400 pyeong) of Lotte World Tower in Jamsil, Seoul. Following its signature winter event, the 'Christmas Market,' the company plans to establish the Summer Market as a flagship seasonal event for the summer.

The inaugural Summer Market will feature the 'Pokémon Mega Festa 2026: Pokémon Starlight Paradise,' in collaboration with Pokémon, which is celebrating its 30th anniversary this year. The venue will include a 12.5-meter-high Poké Ball dome and a media wall, and will offer limited-edition products such as apparel, figures, plush toys, and tumblers developed with Pokémon.

Nine food and beverage (F&B) brands will participate in outdoor container spaces, presenting over 40 types of Pokémon collaboration menus. There will also be a Pikachu balloon photo zone and a capsule toy zone for visitors to enjoy.

The event will be operated on a 100% pre-reservation basis. Reservations are available through Lotte Department Store Mall and the LotteON app, with the first round opening on August 7 and the second round on August 18, both at 10:30 a.m. Including the reservation holder, up to two people can gain entry per booking.

A Pokémon pop-up store will also open at the Atrium on the first floor of Lotte World Mall, featuring Pokémon merchandise and unveiling the 'Magikarp: Weak But It's Okay' MD collection for the first time in Korea. Pre-reserved visitors who participate in the on-site event will receive a promotional card, and those who purchase more than 100,000 won at the venue will be given limited-edition goods.

Kim Junse, Head of Branding at Lotte Department Store, stated, "Just as the Christmas Market has illuminated Jamsil every winter, we are introducing the Summer Market as an original signature content that will represent the summer season for Lotte Department Store. Beginning with this collaboration with the global IP Pokémon in celebration of its 30th anniversary, we aim to make the Summer Market a signature retail festival that offers customers an unforgettable and enchanting space experience every summer, delivering special enjoyment as a regular event."

This content was produced with the assistance of AI translation services.