Innocean Reports Q2 Operating Profit of 44.6 Billion Won, Up 22.4% Year-on-Year

Expansion of Global and Domestic CX Businesses
First-Half Cumulative Operating Profit Reaches 84.4 Billion Won

Innocean CI. Innocean

Innocean announced on August 5 that its operating profit for the second quarter of this year reached 44.6 billion won, marking a 22.4% increase compared to the same period last year. During the same period, gross profit rose 10% to 265.8 billion won, and net income also grew by 53.4% to 36.5 billion won.

In the first quarter of this year, Innocean achieved increases of 7.7% in gross profit, 33.3% in operating profit, and 134.5% in net income compared to the previous year. In particular, first-quarter operating profit set an all-time record and far exceeded market expectations, resulting in an earnings surprise.

An Innocean representative stated, "Following the first quarter, operating profit also posted double-digit growth in the second quarter. The significance lies in the fact that the strong performance in the first quarter was not a one-off event but continued throughout the first half." The representative added, "The growth rate of gross profit outpaced the increase in selling, general, and administrative expenses, supporting solid growth in operating profit."

On a cumulative basis for the first half, gross profit amounted to 515.8 billion won, operating profit was 84.4 billion won, and net income reached 76.1 billion won. These figures represent year-over-year increases of 8.9%, 27.3%, and 86.9%, respectively. Improvements in operating profit driven by core business growth, along with a turnaround to a surplus in non-operating income and expenses, also contributed to the expansion of net income.

Innocean attributed these results to the broad expansion of its domestic and international CX (Customer Experience) businesses, including sports marketing, digital services, brand space operations, and offline experience design.

Domestically, Innocean benefited from World Cup-related agency opportunities for the North and Central America region, as well as across-the-board growth in CX volume from both affiliated and non-affiliated clients. Major projects such as the Busan Mobility Show and the KT Gwanghwamun showroom, along with operations and content development projects for key brand spaces, also contributed to the results. As a result, domestic operating profit reached 6.7 billion won, a 36.7% increase compared to the same period last year.

Overseas, the CX business expanded, focusing on sports marketing and digital services. In the Americas, sports marketing contracts related to the 2026 North and Central America World Cup were fully reflected. Local subsidiaries in the World Cup host countries—United States, Mexico, and Canada—conducted on-site events and operated booths, while a rise in related media placements fueled growth. Additionally, Innocean's U.S. subsidiary Canvas saw an increase in programmatic buying (automated digital advertising), driving growth in non-affiliated business. As a result, gross profit and operating profit in the Americas increased by 9.6% and 5.1%, respectively, compared to the previous year.

In Europe, digital services such as web management, customer relationship management (CRM), and data analytics continued to expand. The company also strengthened CX activities based on sports marketing, including Genesis’s marketing for participation in the 2026 WEC Le Mans 24 Hours and golf marketing. Consequently, gross profit in Europe surged by 41.8% and operating profit jumped by 115.3% compared to the same period last year, indicating rapid growth.

A company representative emphasized, "In the second half of the year, we plan to continue the momentum of domestic CX integrated campaigns, global sports marketing, and the growth of European digital services." The representative added, "Alongside these efforts, we will further advance new businesses such as AI, data, and IP-based offerings to strengthen our foundation for sustainable growth."

This content was produced with the assistance of AI translation services.