Hanul & Jeju Sponsors Bayern Munich Friendly... Operates Jeju Beer Garden

Hanul & Jeju Co., Ltd. (333050) announced on August 5 that it participated as an official sponsor in the friendly match between Jeju SK FC and FC Bayern Munich held at Jeju World Cup Stadium on August 4, conducting various on-site marketing activities featuring its own brand 'Jeju Beer.'

This match was part of the 'Audi Football Summit 2026' program. Hanul & Jeju aimed to promote its brand by operating on-site events for spectators alongside sponsorship of the match, leveraging its Jeju Beer brand.

The commemorative match uniform produced for the friendly featured the Jeju Beer logo. The uniform also included the match date and matchup details, further highlighting the significance of the event. The team wore these uniforms on the field on the day of the match.

A 'Jeju Beer Beer Garden' was also operated at the main outdoor plaza of the stadium. The beer garden ran each day from August 2 to August 4, from 4 p.m. to 11 p.m., offering a variety of attractions for visitors to the stadium.

A large LED screen was installed at the event venue, allowing visitors to enjoy a live broadcast of the friendly. In addition, a food court featuring local businesses and organizations was set up to offer a variety of Jeju culinary delights.

Kim Donghyun, Vice President of Hanul & Jeju, stated, "Through this global football event, we were able to showcase Jeju Beer and the local food inside and outside the stadium, introducing the unique charm of Jeju to visitors. As a representative brand of Jeju, we will continue to pursue diverse cultural and sports marketing activities that support our mutual growth with the region."

This sponsorship is part of a marketing strategy to enhance Jeju Beer's brand awareness by leveraging a global sports event while also promoting regional tourism and cultural content.

This content was produced with the assistance of AI translation services.