Nongshim Wins Hearts with Extra-Large Banana Kick Gift for Viral "Banana Kick Baby" with 25.8 Million Views

Over 25.8 Million Views on Social Media

A Giant "Banana Kick" Snack Bag Taller Than the Baby as a Gift

The adorable reaction of a 12-month-old baby who got caught trying to secretly eat snacks moved even a food company. The so-called “Banana Kick Baby,” who recorded tens of millions of views on social networking services (SNS), received a custom snack bag—bigger than the baby’s height—as a gift from Nongshim, which has become a hot topic. On August 5, 2026, Nongshim announced that it recently delivered specially made Banana Kick, Melon Kick, and Mango Kick snacks to the family of Seongwoo, the baby known as the “Banana Kick Baby.”

Each package was made larger than the baby's height of 80cm. Along with the baby's face, the phrase "Banana Kick Baby" was also engraved, and the extra-large bags contained about 20 packs of the actual product sold in the market. Screenshot from SNS

Each package was made larger than the baby's height of 80 cm. Alongside the baby's face, the phrase "Banana Kick Baby" was engraved, and about 20 packs of the actual product sold on the market were placed inside the oversized bag. On July 2 of this year, the baby’s mother revealed the gift through social media, saying, “I thought maybe a box of Banana Kick would arrive, but I never expected such a big present.” She continued, “Thank you for putting Seongwoo’s face on it and sending it so thoughtfully,” adding, “The kids were also thrilled when they saw the present.”

Introducing the oversized snack bag, she explained, “The baby’s height is 80 cm, but the snack bag is even bigger. Two kids could easily fit inside.” This unique gift stemmed from a short video posted in March. At the time, the 12-month-old baby tried to take a snack from a bag of Banana Kick and bring it to their mouth. When the mother said, “No, you can’t,” the baby immediately hesitated. Then, as the baby looked at the snack and the bag in their hand, they scratched the back of their head and sighed, looking embarrassed.

Although the video lasted only a few seconds, the baby’s innocent expression captured the hearts of netizens. On Instagram, the video recorded 25.8 million views, 1.48 million likes, and over 12,000 comments. Netizens responded with comments such as, “Now I can’t see Banana Kick without thinking of this baby,” “That expression when giving up the snack is just adorable,” and “They should use this baby as the real Banana Kick model.”

Although it was only a few seconds long, the baby's innocent expression captured the hearts of netizens. The video recorded 25.8 million views, 1.48 million likes, and over 12,000 comments on Instagram. Screenshot from SNS

Nongshim also responded to the video’s popularity. Oh Youngjoo, from the Snack Marketing Team, happened to see the video and suggested making a special gift for the baby, which led to the production of the oversized “Kick Series” packages. A follow-up video revealing Nongshim’s gift also drew attention, garnering 2.39 million views and 140,000 likes, as people appreciated the clever and personalized response from the company to a consumer-created video.

A representative from Nongshim stated, “This product was specially made as a gift for the baby and there are no plans for regular sales,” and added, “We will continue to run programs that allow us to communicate directly with consumers who love Nongshim products.”

This content was produced with the assistance of AI translation services.