First in the Financial Sector: CIFO Position Created, Lee Seung-yul Appointed Vice Chairman
Considering Introduction of Inclusive Finance KPIs
60% of Annual 3.1 Trillion Won Goal Achieved in First Half
Ham Young-joo: "We Will Create Tangible Change and Results"

Hana Financial Group has established the industry’s first Chief Inclusion Financial Officer (CIFO) position within the financial sector. The group is also considering introducing a group-level Key Performance Indicator (KPI) system to incorporate inclusive finance achievements into management evaluations. Through these steps, the group aims to strengthen implementation of inclusive finance and deliver tangible results and changes that can be clearly felt.

Exterior view of Hana Financial Group Myeongdong Building.

Exterior view of Hana Financial Group Myeongdong Building.

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On August 5, Hana Financial Group announced its core initiatives for inclusive finance in the second half of the year. This measure gives concrete form to the group’s key mid-year inclusive finance road map announced in May 2026, and lays the groundwork for embedding the values of inclusive finance into the group’s overall management practices.


To start, Hana Financial Group created the CIFO position for the first time in the Korean financial industry and appointed Vice Chairman Lee Seung-yul, head of sustainable growth and inclusive finance, to the role.


The group is also reviewing the introduction of a KPI system for inclusive finance at the group level to establish inclusion as an operational system. By distinguishing between areas under group-wide management and those specific to affiliates, Hana Financial Group intends to systematically manage inclusive finance performance and gradually build responsibility and evaluation systems for execution. In parallel, within August, the group will overhaul and implement a personal credit assessment system that integrates new alternative data, such as telecommunications information, for thin-file borrowers (individuals with insufficient financial history) and small business owners who face difficulties securing loans, thereby accelerating the internalization of inclusive finance.


Hana Financial Group has already fulfilled 60% of its annual inclusive finance goal of 3.1 trillion won during the first half of the year. In the second half, the focus is on transforming inclusive finance from a one-off policy into one that is practical and perceptible in everyday life. The group aims to strengthen four main pillars: support for young people and small business owners, internalization of inclusive finance, protection of debtors and prevention of financial crimes, and the expansion of social solidarity finance.


Among these efforts, addressing the issues faced by the younger generation regarding housing, finance, entrepreneurship, and asset-building has been designated as the top priority for the second half. To prevent jeonse (long-term lease) fraud among young people, Hana Financial Group plans to introduce the "Youth Guardian Jeonse Fraud Guarantee Insurance" during the second half of the year. The core of this measure is to cover the entire guarantee insurance premium for about 10,000 young people newly taking out jeonse loans. The group will also enhance its financial counseling and entrepreneurship support programs targeted at youth.


Coinciding with the relocation of the group headquarters to Incheon Cheongna International City next month, Hana Financial Group will bolster support for small business owners in the Incheon region. The group will make a special contribution totaling 5.5 billion won to the Incheon Credit Guarantee Foundation to supply 84 billion won in guarantee-backed loans specialized for small businesses, and will additionally allocate 10 billion won in overdraft-style emergency working capital for small business owners in the Incheon area.


The group will also expand the supply of mid-rate loans and policy finance products for low- and middle-income borrowers through recently launched offerings such as Hana OneQ mid-rate loans, Sae-Hope Holssi, and Sunshine Loans. Furthermore, among the planned 100 billion won in additional contributions to the Hana Microfinance Foundation, the portion intended for execution in the second half will be implemented as quickly as possible.


To help vulnerable debtors return to economic activity, Hana Financial Group will continue to expand its own debt adjustment programs in the second half. Additionally, the group will reinforce its AI-based Fraud Detection System (FDS) and voice phishing response system, and fully expand the economic crisis suicide prevention early response system currently operated by the Hana Bank Customer Care Center to all group affiliates, thereby further strengthening its role as a social safety net. The group also plans to increase participation in social investment funds for social enterprises and innovative companies, and is preparing customized financial support measures.



Ham Young-joo, Chairman of Hana Financial Group, emphasized, "Inclusive finance is no longer a matter of choice but a fundamental responsibility that financial groups must fulfill." He added, "What matters most is not staying at the level of plans and declarations but achieving actual, concrete changes and results that people experience in everyday life." He continued, "In the second half of the year, we will focus all our energies on enhancing the effectiveness of financial support, further embedding inclusive finance into the group, and unwaveringly strengthening our execution capabilities."


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