Baemin and Seoul Join Hands to Promote K-Delivery Culture

Business Agreement for Gourmet Tourism and Local Economic Revitalization
Creating a Delivery Environment Without Language or Payment Barriers

Woowa Brothers, the operator of Baedal Minjok (Baemin), announced on August 5 that it has signed a “business agreement (MOU) for gourmet tourism and local economic revitalization” with the Seoul Metropolitan Government, in response to the era of 20 million annual visitors to Korea and in an effort to spread the “K-delivery” culture.

This agreement was established to create an environment where everyone can experience the convenience of Korean delivery services—regardless of language or payment method. Under this agreement, Baemin will continue to enhance its app features to make food delivery even more accessible for foreign tourists. Baemin already provides multilingual support in English, Chinese, and Japanese, as well as a variety of overseas payment methods. Seoul Metropolitan Government will take charge of promotional activities and on-site guidance for foreigners.

Baemin will also launch a K-delivery culture experience campaign for foreign tourists, in conjunction with the "2026 Hangang Night+Camping" event hosted by Seoul, during the month of August at Yeouido and Ttukseom Hangang Parks. During the festival, specially designated spaces will be set up in the Yeouido and Ttukseom Hangang Park areas, allowing visitors to enjoy food late into the night. Night-time delivery zones, designed to facilitate easy access for riders and smooth food pick-up, will also be provided.

During this period, Baemin will operate a dedicated promotion page for foreign tourists. The company has made it accessible to all through QR codes placed on promotional banners at the event. The promotion page provides festival information and discount coupons in multiple languages, including English, Japanese, and Chinese.

Yoon Seokjun, Chief Brand Communication Strategy Officer at Woowa Brothers, stated, “Customers who hesitated to use the app due to language or payment differences will now be able to enjoy K-delivery anywhere in Seoul with ease,” adding, “We will continue to develop related services to help foreign tourists experience delicious Korean food more easily and comfortably through the Baemin app.”

This content was produced with the assistance of AI translation services.