Woori Bank Introduces 'WM V.I.P.' as AI Recommends Priority Clients for Wealth Management

Analysis of Assets, Transactions, and Investment History
Prioritized Clients for Consultation Each Day
Identification of Clients Affected by Market Fluctuations
Personalized 'AI Insight' Provided

Woori Bank is now using artificial intelligence (AI) to automatically recommend clients who should be prioritized for management by private bankers (PBs). The system analyzes not only each client’s assets and transaction history, but also the impact of market fluctuations, offering consultation data that increases the efficiency of wealth management operations and enhances the speed of client response.

On August 4, Woori Bank announced that it is operating an AI-based client management system called WM V.I.P. (Value Insight for PB) to support employees with client management and wealth management work. The WM V.I.P. system automatically recommends clients who should be managed most urgently each day by comprehensively analyzing their asset status, transaction history, and previous investment experiences. It also provides client-specific consultation data tailored to various business situations, such as investment product management and responses to changes in financial markets.

Rather than merely listing customer assets and transaction information, the system’s key feature is providing an 'AI Insight' summary, containing customized analytical outcomes and consultation guides. This allows employees to spend less time analyzing vast client data themselves and focus more on actual consultations and client relationship management.

With volatility in global financial markets increasing recently, the necessity to continuously monitor client assets and proactively respond to market changes is growing. WM V.I.P. identifies clients who have a high correlation with major market indices and presents those who should be prioritized for contact according to market conditions, helping ensure timely consultations.

For instance, if a certain stock index or financial market indicator experiences significant fluctuations, the system finds clients who hold relevant products or have investment experience in the area, and alerts the PB. This AI-driven approach means employees no longer need to manually select clients to manage, as the system proactively suggests those with a high need for consultation.

Park Shinyoung, PB at Woori Bank TWO CHAIRS W Dogok, stated, "In the past, we had to search for clients who needed attention one by one, but now AI suggests the clients that should be prioritized, greatly reducing the time spent on client analysis. This has improved both work efficiency and the accuracy of client management by ensuring that clients who might have otherwise been missed are contacted in a timely manner."

Woori Bank has implemented WM V.I.P. in its wealth management operations as a part of its company-wide transition to AI (AX). Going forward, the bank plans to expand client analysis, consultation, and business support features in conjunction with the ongoing AI agent development initiative. Lee Hyunok, Manager of Wealth Management Business Strategy at Woori Bank, commented, "WM V.I.P. is an AX service established preemptively in the wealth management division as part of our company-wide AI transition efforts. We will continue to expand client analysis, consultation, and business support features in connection with the AI agent development project, evolving the service into a differentiated offering that enhances the competitiveness of our wealth management business."

This content was produced with the assistance of AI translation services.