Chuncheon City Revamps Tour Pass... Expands "Stay-Type Tourism" Linking Nami Island and Sille Village
Transportation Services Like Foreign Tourist Taxis and SoCar Included
Affiliated Facilities Expanded from 17 to 30
Longer Tourist Stays and Increased Local Spending Expected
Chuncheon City in Gangwon Province (Mayor Yuk Dong-han) has expanded and revamped the “Chuncheon Tour Pass” as a stay-type tourism product in order to increase tourists’ length of stay and boost local spending.
On August 4, Chuncheon City announced that, starting from August 3, it will operate a new Chuncheon Tour Pass that connects various attractions such as Nami Island, Kim You-jeong Sille Village, foreign tourist taxis, and the car-sharing service SoCar.
The core of this revamp is the integration of transportation and experiential content into the existing attraction-ticket-centered product. In addition to the original Light Pass (24 hours) and Integrated Pass (24·48 hours), new themed products have been added, such as the Nami Island Integrated Pass, Sille Village Light Pass, and Foreign Tourist Taxi Light Pass.
The product lineup has been diversified so that visitors to Nami Island can also tour downtown Chuncheon and major attractions, rather than limiting their experience to the island. The city aims to expand tourists’ movement range to simultaneously increase both length of stay and local consumption.
The number of affiliated Tour Pass facilities has also been expanded from 17 to 30. In addition to attractions and experiential facilities, the city has improved tourist mobility by linking car-sharing services like SoCar and foreign tourist taxis.
For Kim You-jeong Sille Village, which was selected as a small but promising tourist destination in Gangwon Province this year, a dedicated Tour Pass will be introduced. The city plans to foster Sille Village as a representative stay-type tourist destination in the region by linking its literary and experiential content with the Tour Pass.
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A Chuncheon City official stated, “The biggest change in this Tour Pass revamp is the advancement to a stay-type tourism product that reflects the diverse travel needs of tourists,” adding, “We will continue to develop Chuncheon into a tourism city where more visitors can stay and enjoy, by continually expanding tourism products that link various attractions, transportation, and experiential content.”
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