Continental Tires to Be Sold at Tire Pro Stores...Kumho Tire Partners with Continental

Expanding Customer Choice

Strengthening Distribution Competitiveness

On August 4, Kumho Tire announced that it has signed a strategic business agreement (MOU) with global premium tire brand Continental to begin selling Continental tires at Tire Pro stores nationwide.

On the 3rd, Sung Kim, Executive Director of the Korean Sales Division at Kumho Tire (left), and Niko Kiriatzopoulos, Head of Replacement Tires at Continental Tire Korea, took a commemorative photo after signing a business agreement. Kumho Tire

This collaboration is part of Kumho Tire's multi-brand strategy, designed to strengthen the product competitiveness of Tire Pro and provide customers with a wider selection. By offering Continental’s premium product lineup alongside its own, Kumho Tire plans to deliver tailored products that meet diverse customer needs and accommodate specific vehicle characteristics.

Continental Tire is a global premium tire brand founded in Germany in 1871. Its extensive portfolio includes tires for passenger cars, SUVs, commercial vehicles, motorcycles, bicycles, and specialized industrial applications.

Tire Pro is the first specialized passenger car tire retail brand in Korea to provide comprehensive one-stop services such as inspections and basic maintenance related to tires. The range of products available will initially focus on the main specifications for passenger cars and SUVs, and Kumho Tire plans to continuously expand its lineup to reflect regional demand and market features.

Niko Kyriatzopoulos, Head of the Replacement Tires Division at Continental Tire Korea, stated, "We are delighted that more Korean consumers can experience Continental Tire’s innovative technologies. Leveraging Tire Pro's nationwide distribution network, we aim to deliver the premium brand value of Continental to even more customers and provide optimal driving performance."

Sung Kim, Executive Director of the Korean Sales Division at Kumho Tire, commented, "This is a strategic move to offer customers a wider range of choices and enhance Tire Pro’s product competitiveness. Through partnerships with a variety of globally competitive brands, we will continue to improve customer satisfaction and further expand the exclusive, differentiated services offered by Tire Pro."

This content was produced with the assistance of AI translation services.