Soon ENT Enters New K-Beauty Venture With Monami Cosmetics... Signs Strategic Partnership

Combining Monami's 60 Years of Color Formulation Expertise
and In-house Packaging Capabilities to Drive Differentiation

Strengthening K-Beauty's Global Competitiveness
and Building an Innovative Win-Win Partnership Model

From the left, Kyunghyun Park, CEO of Monami Cosmetic Co., Ltd., and Changwoo Park, CEO of Soon ENT Co., Ltd. / Provided by Soon ENT

Soon ENT, a comprehensive global MCN enterprise, signed a strategic partnership (MOU) with Monami Cosmetics Co., Ltd. on July 30 (Thursday) to accelerate its entry into the global beauty market.

The collaboration between an MCN company and a technologically advanced manufacturer is considered a highly agile and strategic move, as it allows for an accurate reflection of target customer needs and minimizes inefficiencies in the distribution process.

This agreement was established to usher in a new era of K-Beauty, where creators lead brands amidst the rapidly changing global beauty industry landscape. Both companies share the belief that a new business model—featuring close cooperation between creators and manufacturers—will become the future competitive edge of Korea’s beauty industry. Based on this shared understanding, they plan to build a long-term partnership and continuously create innovative success stories.

Through this agreement, both companies have agreed to work closely in various areas: ▲joint planning and nurturing of creator-centered beauty brands ▲cooperation in product research and development (R&D) and manufacturing—particularly in color cosmetics ▲joint implementation of private brand (PB) and OEM·ODM projects ▲cosmetic packaging development and the establishment of differentiated product competitiveness ▲expansion into domestic and international markets and global business development ▲and the discovery and promotion of new business opportunities.

Soon ENT will leverage its strong creator IP and global content influence to identify new brand and market opportunities, and will drive the development of differentiated products through collaborations with various beauty creators. Furthermore, the company plans to serve as a platform for building the global creator commerce ecosystem.

Monami Cosmetics Co., Ltd. is an affiliate established with an investment of approximately 22 billion won by Monami to enter the cosmetics industry. It boasts unique expertise in color formulation and outstanding research and development (R&D) capabilities, accumulated over 60 years in the writing instruments business. Notably, unlike most ODM companies, it possesses an “all-in-one turnkey business” system that enables direct design and production of packaging, offering excellent cost competitiveness and rapid product development. Based on these strengths, Monami Cosmetics Co., Ltd. plans to actively support and lead the development of innovative K-Beauty products together with Soon ENT.

Changwoo Park, CEO of Soon ENT, and Kyunghyun Park, CEO of Monami Cosmetics Co., Ltd., expressed their intention to build a new industrial cooperation model where creators and manufacturing companies grow together and to continuously foster K-Beauty brands with global competitiveness. Their ambition is to create a representative win-win model where the success of both companies translates into the overall success of the industry.

A Soon ENT official stated, "The combination of Soon ENT's unparalleled creator IP capabilities, which boast unrivaled influence both domestically and internationally, and Monami Cosmetics' 60 years of color technology and in-house packaging manufacturing competitiveness, will generate significant synergy," adding, "Leveraging this partnership as a launchpad, we will introduce differentiated K-Beauty brands that attract the attention of consumers worldwide and further solidify our position in the global market."

This content was produced with the assistance of AI translation services.