Curious About YouTube Sales Strategies?... Cafe24 to Host "Marketing Playbook 2026"

Sharing Data-Driven Marketing and Strategies for Scaling Up Proprietary Online Stores

Cafe24 announced on August 4 that it will host a marketing-specialized conference for e-commerce brands, the "Cafe24 Marketing Playbook 2026," at Gavin Art Hall in Seoul at 2:00 p.m. on August 12.

This event will provide practical insights for brand growth, such as data-driven marketing strategies, know-how for scaling up proprietary online stores, and how to leverage creator commerce. In addition, attendees will have the opportunity to take part in actual marketing execution, including support for creator collaborations.

Cafe24 logo. Cafe24

Recently, competition in the e-commerce market has intensified and marketing channels have diversified, making it a key challenge for operators to improve efficiency within limited budgets. As the adoption of artificial intelligence (AI) becomes more widespread, the technological gap in marketing between companies is narrowing. Consequently, what differentiates performance is which data is secured and how it is utilized. The upcoming conference will focus on marketing strategies for brands in response to these changes in the marketplace, highlighting actionable methodologies and case studies that can be applied immediately.

Speakers will include on-site marketing experts from the Cafe24 Marketing Center and Junghoon Park, Executive Director of Inport, a leading travel suitcase brand. Key topics will also include content commerce strategies leveraging creator collaborations. Cafe24 will introduce how to utilize its newly revamped YouTube shopping partnership program, as well as share its match-making strategies and operational best practices for effectively connecting brands and creators.

Jaeseok Lee, CEO of Cafe24, stated, "A marketing playbook is a hands-on guide containing proven strategies for different scenarios," adding, "This event will go beyond simply introducing strategies and will serve as an opportunity for brands to access real growth through executable opportunities such as collaborations with creators."

This content was produced with the assistance of AI translation services.