[Today's New Arrivals] Four Ice Cream-Inspired Flavors... Krispy Kreme's 'Donut Bar'

Reinterpreting Donuts with an Ice Cream Appearance and Flavor
Enhanced Instagrammable Appeal and Convenience
Four Varieties Including Crunch Choco and Strawberry

Krispy Kreme Doughnuts, the global donut brand operated by Lotte GRS, announced on August 4 that it will launch four new 'Donut Bar' products inspired by ice cream bars to mark the hot summer season.

The new products reflect the 'Instagrammable' trend favored by those in their 20s and 30s, who value unique appearances and distinctive experiences. 'Instagrammable' refers to products or experiences that are worthy of being shared on the social media platform Instagram.

Previously, Krispy Kreme Doughnuts broke the conventional mold last year with 'Pick & Dip,' a new donut product dipped before eating. This resulted in an approximately 19% increase in average daily sales compared to the same period last year. According to the company, this year they have developed the Donut Bar by reinterpreting donuts into the form of an ice cream bar, providing both a distinctive look and a refreshing summer vibe.

Krispy Kreme Doughnuts 'Donut Bar' 4 Types. Provided by Lotte GRS

The new products are designed to be conveniently enjoyed with a wooden stick and base inserted into the donut. Crunch Choco Bar and Cookies & Cream Bar offer a variety of textures by pairing rich, smooth cream with the crispiness of toppings. Strawberry Bar features a sweet and tangy strawberry filling, icing, and flakes for a fuller strawberry flavor experience. Peach Yogurt Bar combines refreshing yogurt cream and peach sweetness, delivering a dual-filling donut with two harmonious flavors in every bite.

These products are available either as single items or in a dozen set that includes the Original Glazed and the full range of flavors at a reasonable price. A Lotte GRS official commented, "We hope you enjoy a cool and sweet summer with Donut Bar, which adds the fun of eating with a stick."

This content was produced with the assistance of AI translation services.