Second-Half Launch of AI-Based Civil Service Guide on Official Website and KakaoTalk Channel

Changnyeong County in South Gyeongsang Province is accelerating its digital administrative innovation by expanding the adoption of artificial intelligence (AI) across both public services and internal operations.


The county has continued to broaden the use of generative AI after becoming the first local government in Korea last year to launch a service that guides citizens on where they can use livelihood recovery consumption coupons.


AI Administrative Innovation Fully Expanding from Public Services to Internal Operations.<br>[Image courtesy of Changnyeong-gun]

AI Administrative Innovation Fully Expanding from Public Services to Internal Operations.
[Image courtesy of Changnyeong-gun]

View original image

At the 21st Changnyeong Nakdong River Canola Flower Festival held in April, an AI-powered multilingual real-time information service—covering event schedules, parking lots, and restaurants—was introduced. A total of 792 visitors used the service 1,231 times and gave it positive feedback.


The county subsequently launched a voice-assisted AI guide service to help residents utilize high oil price compensation funds and South Gyeongsang Province livelihood support funds, which will be available through August.


Since June, the county has operated an integrated generative AI platform called “Administrative AI Tok Tok” for employees, allowing staff to access major AI models such as ChatGPT and Gemini directly from the official administrative network.


Comprehensive Spread of AI Administrative Innovation from Public Services to Internal Tasks. <br>[Photo by Changnyeong County]

Comprehensive Spread of AI Administrative Innovation from Public Services to Internal Tasks.
[Photo by Changnyeong County]

View original image

On average, 50 employees per day are actively using the platform for more than 210 cases, including tasks such as information search, document summarization, press release drafting, and promotional poster design.


The county is also running tailored generative AI education programs for its staff, divided into basic and advanced courses held each quarter to ensure effective workplace utilization of AI.


From September to November, basic smartphone AI education will be provided to village heads at town meetings, with the goal of spreading AI literacy to the very front lines of local administration.


In addition, the county plans to operate an AI club in connection with its innovation club, holding monthly meetings to address administrative innovation challenges with AI-driven solutions.


In the second half of the year, the county will introduce a generative AI service through its official website and KakaoTalk channel, offering guidance on key civil complaint procedures and county administration information.


Unlike conventional chatbots that deliver pre-scripted questions and answers, this new service will analyze user intent and efficiently provide the most relevant information in a simple and convenient manner.


A Changnyeong County official stated, “Our phased introduction of AI in both public services and internal administrative work is now producing tangible results. We will continue to enhance staff competency and expand public services in line with the government’s initiative to make Korea one of the world's top three AI powers, preparing thoroughly for the future era of digital administration.”


Changnyeong County intends to further accelerate the implementation of generative AI-driven policies that improve both administrative efficiency and residents' experiences, thereby advancing the realization of next-generation digital government.



As the national AI policy gains momentum, attention is turning to whether Changnyeong County will stand out as a model of AI-driven administrative innovation among local governments.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing