Solving Regional Airports, Accommodation, and K-Dramas with Data... Korea Tourism Seminar

Korea Tourism Organization to Host Second 'Nowadays, Korea Tourism' Seminar in Seoul on August 27

Analyzing Everything from Foreign Visitor Movements and Spending Patterns to Generational Travel Behaviors... Applications Open Until August 10

The Korea Tourism Organization will host a data seminar to explore strategies for revitalizing regional tourism, with a focus on local airports, accommodation travel, and K-content.

The Korea Tourism Organization will hold the "2nd Nowadays, Korean Tourism Data Seminar" on the 27th at The Plaza Hotel in Seoul to discuss ways to revitalize regional tourism through local airports, accommodation travel, K-Contents, and more. Korea Tourism Organization

The Korea Tourism Organization announced on August 3 that it is recruiting participants for the "2nd Nowadays, Korea Tourism Data Seminar" until August 10. The seminar will be held at 1:30 PM on August 27 at The Plaza Hotel in Jung-gu, Seoul.

This event is linked to the second issue of the "Nowadays, Korea Tourism" report published by the organization, and will analyze key changes in the tourism industry through data while discussing strategies for regional tourism growth. Representatives from government, local municipalities, the tourism sector, and academia will participate.

The first session will unveil big data analyzing the travel routes and spending patterns of foreign tourists entering through regional airports. It will introduce marketing case studies involving the Organization's overseas offices, regional airports, and local governments, and experts from airlines, airports, and related agencies will discuss strategies for invigorating regional airports.

There will also be presentations analyzing travel trends by utilizing accommodation reservation and payment data. The event will examine generational travel behaviors and spending characteristics of tourists from major inbound markets such as China, Japan, and Taiwan, as well as emerging markets such as Saudi Arabia, Vietnam, and France.

In a special session, Studio Dragon, the producer of "Guardian: The Lonely and Great God" and "Crash Landing on You," will share cases linking content intellectual property (IP) and tourism under the theme of "Revitalizing Regional Tourism through K-Drama." The session will address real cases where overseas popularity of dramas led to actual travel demand, as well as strategies for public-private cooperation.

Kim Youngmi, Head of the Tourism AI Innovation Headquarters at the Korea Tourism Organization, said, "It is important to connect regional strengths such as local airports and cultural content with data to create new tourism demand," adding, "We will work with the tourism industry to seek practical solutions for revitalizing regional tourism."

The seminar is open to anyone interested in tourism data, with participation capped at 300 on a first-come, first-served basis. Further details on the schedule and application process can be found at Korea Tourism Data Lab.

This content was produced with the assistance of AI translation services.