Yes24 Converts Reading Time and Reviews into Distance... Launches 'Reading Run Season 2'

1 km Earned for Every 500 Characters in a Review; Campaign Runs Until September 28
Season 1 Drew 58,411 Participants; Donations Linked to Course Completion

Yes24 announced on August 3 that it will be running the '2026 Reading Run Season 2' reading campaign, which converts records of reading and writing reviews into distances, until September 28.

The Reading Run is a participatory campaign where 10 minutes of reading time are converted into 1 km, allowing participants to complete a marathon course. Unlike Season 1, which used a reading timer, Season 2 also includes book reviews written on the 'Sarak' reading community as part of the completion record.

If a participant registers a review written on Sarak to the campaign page, 1 km is accumulated for every 500 characters. By accumulating both reading time and review records, participants can complete three courses: ▲Starter (100 minutes) ▲Half (3 hours 30 minutes) ▲Marathon (7 hours). It is also possible to progress through multiple courses simultaneously.

Season 1, which took place from April 28 to July 19, saw participation from 58,411 people. On average, participants recorded reading time 3.7 times, and approximately 2,000 members completed the course more than three times. A total of 33 million won in donations was also accumulated according to course completion records.

Yes24 will also operate a 'Children’s Reading Run' in connection with the '23rd Yes24 Children's Book Report Contest' to encourage participation from young readers. If a book report submitted through Sarak is registered as a Reading Run review, it will be reflected in the campaign record.

The donation program will also continue. Donations will be accumulated according to the number of course completions, and an additional 50 books will be donated each time the cumulative review distance from participants reaches 10,000 km. The accumulated funds and books are scheduled to be delivered to organizations related to reading culture at the end of the year.

Jusung Kim, Head of Marketing at Yes24, said, "Through Season 2, we hope that readers not only read books but also share their impressions and establish reading as a daily habit."

This content was produced with the assistance of AI translation services.