Seongho Electronics Sees Surge in Summer Appliance Component Orders Amid Heatwave... Power Supply and Capacitor Demand Up 20% View original image

Seongho Electronics Co., Ltd. (043260) announced on August 3 that demand for power supply units (SMPS) and capacitors is rising significantly, as sales of summer appliances are increasing due to the record-breaking heatwave. The company explained that strong sales of seasonal appliances such as ice water purifiers, dehumidifiers, and air purifiers are boosting demand for components.


According to Seongho Electronics, in July, demand for power supply units and capacitors for ice water purifiers, dehumidifiers, and air purifiers rose by about 20% compared to the same period last year.


Currently, Seongho Electronics supplies power supply units and capacitors for Winix’s dehumidifiers and air purifiers. Among its product lines, components for ice water purifiers showed the highest growth rate. In July, demand for power supply units and capacitors for ice water purifiers increased by about 20% year-on-year. Seongho Electronics' relevant components are applied to water purifier products from SK Intellix, Cuckoo, and Kyowon, and it is reported that the market share of ice water purifiers in the entire water purifier market has recently expanded to the 40% level.


The company explained that production is also being ramped up as the heatwave continues. An official from Seongho Electronics stated, “Due to the record heatwave, demand for summer appliance components, which began increasing in July, is continuing into August,” adding, “The operating rate of our production lines has risen from the previous level of 60% to 80%, reaching an all-time high.”


Changes in overseas environments are also impacting the increase in component demand. With a series of large wildfires occurring in North America and Europe, interest in air quality management has grown, leading to increased exports of air purifiers by Korean companies and, in turn, greater demand for related power supply units.


The push by domestic home appliance companies into overseas markets is also acting as a positive factor for Seongho Electronics. With Kyungdong Navien expanding the supply of new products aimed at the North American market, demand for power supply units for air handling units is also on the rise.



With the convergence of record heatwaves and growing overseas demand for home appliances, Seongho Electronics is anticipating improved performance driven by increased supply of key summer appliance components.


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