Thinking of Buying Cola or Cider? Government-Supported "Half-Price" Discounts Now Available

Ministry Partners with 10 Food Companies for Discount Events
3,838 Products Including Beverages and Ice Cream on Sale
Up to 57% Off at Major Hypermarkets

The government is partnering with 10 major food companies to ease the burden of grocery costs for consumers during the summer vacation season, launching discount events through hypermarkets, convenience stores, and e-commerce channels.

According to the Ministry of Agriculture, Food and Rural Affairs on August 3, a total of 3,838 processed food items frequently purchased by consumers, including ramen, instant foods, beverages, snacks, and ice cream products, will be offered at discounts of up to 57% this month.

The Asia Business Daily DB

The discounted items range widely from ready-to-eat products that can replace meals—such as ramen, instant rice, noodles, frozen foods, tofu, and kimchi—to snacks, beverages, coffee, and ice cream products that can be conveniently enjoyed at home or while on vacation.

Specifically, Nongshim is offering discounts of up to 33% on 104 products, including bagged and cup ramen, as well as snack items. CJ CheilJedang is offering discounts of up to 50% on 1,256 products, including instant foods, frozen ready meals, processed meats, noodles, tofu, and kimchi varieties.

Ottogi is selling up to 392 products—including ramen, instant rice, noodles, curry, cooking oil, and sauces—at discounts of up to 50%. Lotte Chilsung Beverage is discounting up to 692 products, including cola, cider, sports drinks, and coffee, by up to 57%. Binggrae is also offering up to 33% off on 76 items, including ice cream, coffee, processed milk, and cheese.

The discount events are taking place across various distribution channels to ensure consumer convenience, including hypermarkets, convenience stores, and e-commerce platforms. The specific event duration, discount rates, and eligible products may vary depending on the retailer and product.

Jeong Kyungseok, Director General of Food Industry Policy at the Ministry of Agriculture, Food and Rural Affairs, stated, "As food spending tends to increase during the summer vacation period due to outings and travel, we hope this event will help ease the burden on consumers' grocery bills. We will continue to work closely with the food industry to pursue price stabilization efforts that make a tangible difference for the public."

This content was produced with the assistance of AI translation services.