Wildfire in Gironde Destroys 42,000 Hectares of Pine Forest

Smoke Compounds from Blaze Could Cause Smoky and Ashy Flavors

Region Makes Up 13% of France’s Vineyards... "Harvest May Be Abandoned"

The Bordeaux wine industry has declared a state of emergency as massive wildfires have swept through southwestern France.


On the 29th of last month (local time), grape clusters hung on the vines at the Grand Verdun Winery located in the southwestern Bordeaux region of France. Photo by AP Yonhap News

On the 29th of last month (local time), grape clusters hung on the vines at the Grand Verdun Winery located in the southwestern Bordeaux region of France. Photo by AP Yonhap News

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On July 30 (local time), Yonhap News, citing the British daily Financial Times (FT), reported that "wildfires have approached vineyards in Bordeaux, raising concerns over damage from flames and smoke."


The wildfire began about a week ago in the Gironde region of southwestern France and was spread by strong winds. As a result, 42,000 hectares of pine forest turned to ashes and 240 houses were destroyed. The number of evacuees reached 220,000, marking the largest evacuation in France since World War II. At one point, the flames came within 15 kilometers of the outskirts of Bordeaux, and more than 5,000 firefighters, soldiers, police officers, and volunteers were mobilized to contain the fire.


Although the spread of the fire has recently slowed, repeated reignitions across the region have forced fire authorities to continue their efforts to extinguish the blaze. The famous Bordeaux winery 'Chateau Malartic Lagraviere', located about 10 kilometers from the wildfire area, stated, "The situation remains unstable, and we cannot let our guard down."


What worries the wine industry more than the flames is the smoke. When grapevines are exposed to smoke, their quality can deteriorate. According to experts, smoke components originating from burned trees can be absorbed by grape skins and later manifest during fermentation and aging as smoky or ashy flavors.


Eric Serrano, a researcher at the French Vine and Wine Institute (IFV), explained, "Even if you don't notice the smell of smoke at first, it can show up as a chimney-like odor during fermentation or aging," and described it as "a sort of time bomb." In fact, in California's Napa Valley in 2020, it is reported that a significant number of wineries gave up on releasing their wines that year due to smoke damage from wildfires.


French firefighters are extinguishing a wildfire. Photo by AP Yonhap News.

French firefighters are extinguishing a wildfire. Photo by AP Yonhap News.

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Provence, renowned as the home of rosé wine, has already suffered direct damage. The famous local winery 'Domaine de la Mercadine' reported that 14 out of their 18 hectares of vineyards were consumed by fire, adding, "If smoke compounds are detected, we may abandon the harvest altogether."


French President Emmanuel Macron convened a crisis cabinet meeting on July 27 and then visited the affected areas, declaring, "We will rebuild the forest in a different way." He stated, "This is a more difficult situation than any time since World War II," and added, "The next few weeks will be challenging." He also emphasized to firefighting personnel, "I know some have lost everything. We will win this fight against the fires together."


The wildfire damage has doubled the hardships for an industry already suffering from declining wine consumption. Last year, Gironde's vineyard area was 91,543 hectares, accounting for 13% of all vineyards in France—the largest in the country. Vineyards cover 40% of Gironde's farmland and grapevines are planted in nine out of every ten localities in the department. Of this, 86,600 hectares fall under Appellation d'Origine Protégée (AOP) classifications, making Gironde France's top producer by volume of quality-classified wines.



The value of the Bordeaux premium wine market has fallen by an estimated 20% over the past five years. According to the French customs authority, Bordeaux wine exports last year amounted to 1.36 million kiloliters and 2.0 billion euros (about 3.55 trillion won), with both volume and value decreasing by 9% and 7%, respectively, year-on-year. Exports to China plunged 34% by volume, causing the United States to overtake China as the top export market, while exports to the United States also decreased by 14%.


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