Youngin Choi, Former SBS Head of Entertainment, Appointed CEO of SM C&C Entertainment Division

Youngin Choi, Head of Entertainment Division at SM C&C. Provided by SM C&C

On August 3, SM Culture & Contents (SM C&C) announced that it has appointed Youngin Choi, former Head of Entertainment at SBS, as the new CEO of its Entertainment Division.

After graduating from Seoul National University with a degree in Oriental History, CEO Choi was responsible for content planning, production, and organizational management at EBS and SBS. With 36 years of experience in the broadcasting industry, he has served as Head of Entertainment at SBS, as well as CEO of Studio Prism’s Production Division, among other leadership roles.

His major works include "Yasim Manman," "Healing Camp," "Fantastic Duo," and "My Ugly Duckling." He has received several awards, such as the 37th Baeksang Arts Awards for Best Entertainment Program in TV, the Korea Producer Awards for Best Entertainment Program in TV, and the Korea Broadcasting Awards for Excellence in TV Entertainment Show. He was also presented with the Prime Minister’s Commendation at the Korea Content Awards.

As CEO, Choi will now lead SM C&C’s Entertainment Division. He plans to set the brand direction for the digital studio and develop original content and intellectual property (IP). SM C&C stated that it aims to strengthen its digital content production and related businesses based on Choi’s extensive production experience.

This content was produced with the assistance of AI translation services.