[Today’s New Release] "Zesty Fruit Juice in White Wine"... HiteJinro Unveils ‘Terra Sparkling’
Spanish White Wine Base
Infused with Tomato, Lemon, and Watermelon Juice
HiteJinro is introducing a limited-edition RTD (Ready To Drink) product that features Terra’s signature strong carbonation and the distinctive flavor of fruit ingredients. RTD products are alcoholic beverages such as highballs and cocktails that are pre-mixed and ready to drink.
On August 3, HiteJinro announced the launch of “Terra Sparkling,” which comes in three varieties: Tomato, Lemon, and Watermelon. HiteJinro plans to target consumers seeking refreshing and crisp alcoholic drinks, and strengthen its brand portfolio with Terra as a centerpiece.
Terra Sparkling is a product that combines the zest of fruit juice with a base of Spanish white wine. “Terra Sparkling Tomato” is characterized by a fresh acidity and a subtle sweetness that harmonizes, bringing out the familiar flavor of tomato. The alcohol content is 4.6%.
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“Terra Sparkling Lemon” is distinguished by its vibrant acidity, which is heightened by powerful carbonation, and has an alcohol content of 7%. “Terra Sparkling Watermelon” is inspired by watermelon, one of the most popular fruits enjoyed in the summer, and contains 4.6% alcohol by volume. Each variety is available in a 485ML can. The new products will be available starting August 4 through home channels such as major supermarkets and convenience stores nationwide.
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