Kia Enhances Electric Vehicle Customer Experience... Significantly Expands PV5 Lineup to 10 Models

502km Range for 'The 2027 EV6'
"Switch from Gasoline to Get 1 Million KRW Support"

On August 3, Kia announced that in the second half of the year, it will implement customized solutions aimed at enhancing the quality of the electric vehicle experience through more segmented products and services tailored to customers' lifestyles and business needs. The company is launching updated versions of the 'PV5' and 'EV6' and significantly expanding the PV5 lineup to ten models. Kia will also operate a customer-focused electric vehicle solution covering the entire cycle from product features and purchase, to ownership and residual value.

Kia's new PV5 lineup and the 2027 EV6.

The newly unveiled PV5 lineup includes the following models: Prime, Passenger 5-Seater, Passenger 7-Seater, Cargo Compact, and Chassis Cab Donor Model.

With the updated model 'The 2027 PV5,' the range expands to a total of ten models, which, in addition to the above, also include the Passenger 5-Seater, Cargo Long, WAV, Open Bed, and Passenger Donor Model.

The Passenger 7-Seater is optimized for transporting multiple passengers, featuring side-mounted second-row seats for easier access and a three-person third row. The second and third rows are equipped with features such as air conditioning, heated seats, and USB-C ports, maximizing practicality for families.

The Prime model, a premium conversion based on the passenger version, offers independent premium relaxation seats in the second row with heating, ventilation, and leg rests, as well as added design touches like a black skid plate and side steps.

Kia is also introducing new PV5 models specially designed to meet a wide variety of business needs.

The Passenger 5-Seater is specialized for taxi and other mobility service transportation. It is designed with luggage space in place of the front passenger seat and a tray in the center of the third-row seats to enhance passenger convenience and cargo capacity.

PV5 Passenger 7-Seater Model. Kia

PV5 Passenger 7-Seater Model. Kia

The Cargo Compact retains the same wheelbase as the existing Cargo Long model but shortens the overall length by 200mm, delivering optimized mobility for urban deliveries in narrow streets. The PV5 Chassis Cab Donor Model is a conversion-specific vehicle designed to be sold to customers after upfitters complete and certify the custom build; it is suited for specialized vehicles such as ladder trucks and food trucks.

Kia has also launched 'The 2027 PV5,' a major update that addresses customer feedback to significantly enhance product quality. Features such as acceleration pedal misoperation restriction and a multi-level adjustable driver’s armrest have become standard, aiming to reduce operational accidents. New touches like fabric car mats and acoustic windshield glass have been added, with a walk-in device for the passenger seat to further prioritize passenger comfort and maximize rear seat usability.

The prices for the five new PV5 lineup models, based on pre-incentive rates, are as follows: Passenger 7-Seater Basic at 49,020,000 KRW, Plus at 52,390,000 KRW; Prime Basic at 52,020,000 KRW, Plus at 56,700,000 KRW. In addition, Passenger 5-Seater is priced at 48,290,000 KRW, Cargo Compact at 41,000,000 KRW, and Chassis Cab Donor Model at 45,000,000 KRW.

The 2027 PV5 prices are as follows: Passenger - Basic 48,290,000 KRW, Plus 51,340,000 KRW; Cargo Long - Basic 42,500,000 KRW, Long Range Basic 45,200,000 KRW; Open Bed - Basic Standard 43,950,000 KRW, Basic Long Range 46,650,000 KRW, Plus Standard 47,450,000 KRW, Plus Long Range 50,150,000 KRW; WAV 54,280,000 KRW; Passenger Donor Model 47,800,000 KRW.

When reflecting electric vehicle tax benefits and government or local subsidies, it is expected that, depending on the region, the Cargo Compact model can be purchased starting in the upper 20 million KRW range, the Passenger 5-Seater from the upper 30 million KRW range, and the Passenger 7-Seater from the low 40 million KRW range. Kia plans to sequentially launch additional new models such as the PV5 Cargo High Roof and integrated/refrigerated trucks.

PV5 Prime Model. Kia

PV5 Prime Model. Kia

Kia is also launching pre-orders for the updated version of its first dedicated electric vehicle, the EV6, now named 'The 2027 EV6.' All trims include the 'Tailgate Emergency Lamp,' which increases rear visibility and enhances safety in emergencies when the trunk is open, as well as the 'Pedal Misoperation Safety Assist (PMSA 2.0)' as standard features.

In particular, with the new 19-inch tires, the driving range per charge (AER) for the long-range 2WD model has increased by 8 kilometers, from 494 km to 502 km, and the standard model now delivers 395 km, up 13 km from the previous 382 km.

The sales prices for the 2027 EV6 are as follows: Standard Light 43,600,000 KRW; Standard Air 48,600,000 KRW; Standard Earth 52,600,000 KRW; Long Range Light 47,600,000 KRW; Long Range Air 52,600,000 KRW; Long Range Earth 56,600,000 KRW; Long Range GT-Line 57,200,000 KRW; and GT model 73,210,000 KRW.

To reduce the burden of purchasing an electric vehicle, Kia is offering various purchasing benefits to customers shifting from internal combustion to electric vehicles. If a customer with a gasoline-powered car purchases one of the EV3, EV4, EV5, EV6, EV9, or PV5 Passenger models (except Passenger Donor Model), Kia will provide a charging subsidy of 1,000,000 KRW.

Kia EV lineup and PV5 passenger 7-seater, cargo compact models. Kia

For EV3 and EV4 buyers, Kia will offer a super-low interest rate of 0.8% over 36 months, reducing the entry barrier to electric vehicles. A 'residual value-guaranteed deferred payment' financing plan has also been prepared for PV5 passenger models (excluding PV5 WAV and Passenger Donor Model).

To improve vehicle maintenance convenience, Kia is expanding the proactive vehicle diagnostic system. It analyzes real-time diagnostic data collected during driving, automatically sending issue information and anticipated maintenance items to the service advisor if an abnormality is detected. The technician can then pre-plan appropriate maintenance directions, ensuring prompt service when the vehicle arrives.

Kia aims to significantly reduce service center visit times and improve overall customer experience at service locations. The system will be piloted for business customers and certain EV models starting this year, after which the scope will be gradually expanded based on operational outcomes.

Limited edition aftermarket products will also be released sequentially starting this month. The lineup includes the EV3 Sports Decal, EV6 Racing Decal, and EV9 All-Season Mats, and a design wrapping/custom decal service will be officially launched for PV5 Cargo, aimed at small business and SME customers.

Kia will also operate the 'Kia EV Test Drive at Your Doorstep' program in apartment complexes. During the promotional period, residents of metropolitan area apartment complexes with established charging infrastructure who sign a contract will receive 500,000 KRW worth of GS ChargeBee charging points.

PV5 Passenger 5-Seater Model. Kia

PV5 Cargo Compact Model. Kia

Kia will also advance its residual value management system to allow customers considering a transition to electric vehicles to confidently purchase used EVs. When an internal combustion vehicle owner sells the vehicle to Kia Certified Pre-Owned and then purchases an EV, the customer will receive a new car discount of 700,000 KRW plus an additional 500,000 KRW trade-in bonus, up to a maximum benefit of 1,200,000 KRW.

For customers trading in an existing electric vehicle for a new EV, the additional trade-in bonus will be increased to 700,000 KRW, with a maximum total benefit of 1,400,000 KRW.

Kia Certified Pre-Owned now supplements the existing comprehensive EV grading information with additional data on battery health (SoH), total charge/discharge cycles, and battery temperature (minimum/maximum), allowing customers to make more informed and reliable used EV purchase decisions.

Jungwon Jung, Executive Vice President and Head of Kia's Korea Business Division, said, "Our goal at Kia is to provide the best customized electric vehicle solutions for every stage of a customer’s lifecycle," and continued, "By strengthening benefits and delivering differentiated brand experiences across product, purchase, ownership, and residual value, we will establish Kia as a leading domestic electric vehicle brand that stands as a true partner in customers’ EV lives."

This content was produced with the assistance of AI translation services.